Company Overview
Dyfed Telecommunication Ltd. is a leading provider of business communication and connectivity solutions across Wales and the surrounding regions. We specialise in delivering reliable telecom services to both urban and rural businesses, helping organisations stay connected no matter their location.
Our services include business broadband, fibre internet, 4G and wireless broadband solutions, digital phone systems, mobile communications, WiFi solutions, and rural connectivity services designed specifically for businesses operating in hard-to-reach or poorly serviced areas.
We understand the challenges many rural businesses face with unreliable internet speeds, poor mobile coverage, and limited infrastructure. That’s why we work closely with farms, tourism businesses, industrial units, remote offices, retail sites, hospitality venues, and growing SMEs to provide dependable communication systems that keep their operations running smoothly.
As part of our continued growth, we are looking for an ambitious and results-driven B2B Sales Representative to join our team and help expand our customer base across the region.
The Role
This is an exciting business-to-business sales opportunity focused on generating new business, developing client relationships, and promoting tailored telecom and connectivity solutions to businesses across a variety of industries.
The successful candidate will play a key role in identifying businesses that could benefit from improved broadband, mobile, and communication services — particularly those in rural and underserved locations where reliable connectivity is essential to day-to-day operations.
You will be responsible for building a strong pipeline of opportunities through cold calling, networking, referrals, social media, and field-based prospecting. The role will involve meeting business owners and decision-makers, understanding their operational challenges, and presenting solutions that improve connectivity, communication, reliability, and efficiency.
This position would suit a confident and motivated salesperson who enjoys developing new business, working independently, and building long-term client relationships.
Key Responsibilities
- Proactively generate new business opportunities through cold calling, networking, referrals, social media, and field-based prospecting.
- Identify and engage decision-makers within small and medium-sized businesses across multiple sectors.
- Present and sell Dyfed Telecommunication Ltd.’s telecom and connectivity solutions, including:
- Business broadband solutions
- Fibre internet services
- 4G & 5G wireless broadband
- Rural broadband and connectivity solutions
- Digital phone systems and VoIP
- Business mobile packages
- WiFi and networking solutions
- Work with rural businesses and remote sites experiencing poor connectivity or unreliable communication services.
- Conduct client meetings, site visits, and solution presentations.
- Understand customer pain points and recommend tailored solutions that meet operational and budget requirements.
- Build and maintain strong long-term relationships with business clients.
- Negotiate pricing, contracts, and service agreements to successfully close sales.
- Achieve and exceed monthly sales and new business targets.
- Maintain accurate records of leads, opportunities, and customer interactions within the CRM system.
- Work closely with internal teams to ensure smooth onboarding and excellent customer experience.
- Keep up to date with industry trends, competitor activity, and emerging telecom technologies.
Requirements
- Proven experience in B2B sales, business development, or account management.
- Strong track record of generating new business and achieving sales targets.
- Excellent communication, negotiation, and relationship-building skills.
- Self-motivated and confident working independently in a field sales environment.
- Ability to identify customer challenges and present effective solutions.
- Experience within telecoms, broadband, IT, technology, or connectivity sales is essential.
- Understanding of rural connectivity challenges would be beneficial.
- Full UK driving licence and willingness to travel.
What We Offer
- Competitive base salary with uncapped commission structure.
- Ongoing training and professional development.
- Career progression opportunities within a growing business.
- Supportive and ambitious team environment.
- Opportunity to work with a well-established telecommunications provider.
- The chance to help businesses improve connectivity in areas where reliable service truly makes a difference.
How to Apply
Please submit your CV along with a cover letter outlining your B2B sales experience and why you would be a great fit for the role.
Join Dyfed Telecommunication Ltd. and help businesses stay connected with innovative telecom and rural connectivity solutions.
Job Type: Full-time
Pay: £26,000.00-£35,000.00 per year
Work Location: Hybrid remote in North Wales
