Job Salary: From £14.42 (part-time)
Digital Marketing Lead
Create content. Build engagement. Bring our brand to life.
We’re looking for a creative and proactive Digital Marketing Lead to help grow and strengthen the Moorview Care brand through engaging digital content, storytelling and marketing campaigns.
This is an exciting opportunity for someone who thrives in a fast-paced, creative environment and enjoys producing meaningful content that reflects the values, culture and impact of our organisation.
Why Moorview Care
Moorview Care is a dedicated, kind, and talented team who are passionate about supporting people with a learning disability or autistic people. As a family-owned and run organisation, we believe it is important for people to live in a place they call home, surrounded by the things and people they love, and to live a ‘gloriously ordinary life’.
We want to make a difference each day in the lives of the people we support. We support people in their own homes (we call this Supported Living), enabling them to live a full life in their local community. The people we support are empowered to have choice and control over their own lives, and our team plays a huge role in enabling people to achieve this. We are advocates for the rights of those who require additional support.
About the Role
As the Digital Marketing Lead, you will collaborate closely with the Head of Communications to develop and implement an effective marketing strategy for Moorview Care.
Your role will require your creative vision to produce captivating and diverse content that reflects the vision and values of Moorview Care across multiple channels and platforms.
Working autonomously, you will lead marketing communications campaigns that enhance Moorview Care’s online presence, engage stakeholders, and strengthen brand awareness through successful communications and engagement initiatives.
Key Responsibilities
Marketing & Communications
- Work collaboratively with the Head of Communications to deliver the Communications and Marketing Strategy
- Implement marketing campaigns aligned with business objectives, including recruitment and service promotion
- Maintain and develop our website with clear messaging across all digital platforms with consistency and a clear identity
- Design and create engaging newsletters, campaigns and marketing materials
- Support PR initiatives, media opportunities and organisational storytelling
- Support company events, exhibitions, conferences and awards activity
Digital Platforms & Content Creation
- Create engaging content across Instagram, TikTok, Facebook, X, LinkedIn and YouTube
- Plan, design and produce content using photography, videography and editing tools
- Transform raw content into engaging videos, reels, graphics and digital campaigns
- Research trends, reactive content opportunities and creative campaign ideas
- Encourage team participation in content creation and storytelling
- Maintain a strong and consistent Moorview Care tone of voice across platforms
Website, SEO & Analytics
- Maintain and develop the company website in line with business objectives
- Write website copy, news stories and improve user experience
- Support SEO, SEM and Google PPC campaigns
- Monitor engagement, analytics and campaign performance across platforms
- Analyse trends, audience engagement and campaign effectiveness
- Report on engagement and analytics across campaigns and communications activity
Recruitment & Workforce Campaigns
- Support recruitment campaigns and workforce initiatives alongside the HR Team
- Design recruitment-focused campaigns with strong storytelling and employer branding
- Support job advertising and attraction campaigns across digital platforms
- Help increase engagement with current team members across online channels
Brand & Company Engagement
- Promote and protect the Moorview Care brand and reputation
- Embed company values throughout communications and campaigns
- Support brand recognition and organisational profile growth
- Support and promote healthcare award submissions and recognition opportunities
- Be a champion for our people, culture and values across the organisation
Compliance & Cross-Departmental Support
- Ensure campaigns comply with GDPR, consent and licensing requirements
- Maintain and review client consent relating to content and media
- Support other departments with bid writing, marketing and communications requests
About You
- Qualification in Marketing
- At least 3 years’ experience in a marketing role with social media responsibility
- Confident in website content maintenance and development
- Strong photography, videography and content creation skills
- Experience using editing and design software such as Adobe Suite, Canva or similar
- Excellent copywriting and communication skills
- Confident engaging with people and creating engaging video and digital content
- A proactive self-starter who is comfortable working independently
- Strong attention to detail and organisational skills
- Willingness to travel occasionally to locations across North Yorkshire and Hull
Most importantly, you are passionate about telling meaningful stories, engaging audiences and bringing the Moorview Care brand to life.
What We Offer
- Team events
- Casual dress
- Cycle to work & voucher schemes
- Healthcare plans
- Learning and development opportunities
- Career progression
- Additional holidays
- Awards celebrations
Flexible working patterns and hybrid working are available and can be discussed at interview.
Ready to Bring Our Brand to Life?
If you’re ready to create engaging content, strengthen our digital presence and help tell the stories that matter, we’d love to hear from you.
Apply now and join Moorview Care, where you can shine a spotlight on our people as they live gloriously ordinary lives.
Pay: From £14.42 per hour
Benefits:
- Casual dress
- Company events
- Cycle to work scheme
- Work from home
Experience:
- Marketing: 1 year (preferred)
- Digital marketing: 1 year (required)
Work Location: Hybrid remote in York YO1 7DT
