JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
JLL is seeking a highly skilled brand professional to join our Global Brand Team. Working as part of the Brand Experience and Engagement team, this person will be responsible for driving global brand value across our internal and employer brand, building coherence, consistency, and distinctiveness across all touchpoints.
This role requires partnering strategically with talent acquisition, HR, marketing and communications teams to bring our employer brand proposition to life, positioning JLL as a market leader and best-in-class employer of choice for our people and candidates worldwide.
About the role:
In this role you will project and enhance JLL's reputation as an employer of choice through authentic employee storytelling, internal brand advocacy and strategic employer brand positioning that attracts and retains top talent.
You'll drive coherence across the organisation from employee experiences to talent acquisition, creating a unified employer band narrative that connects to our employees and talent communities.
You'll have the opportunity to shape how JLL is perceived and experienced as an employer by colleagues and candidates worldwide, ensuring our employer brand authentically reflects our unique strengths while positioning us as the destination of choice for top talent. You will support key talent initiatives across competitive markets and targeted recruitment initiatives where our employer brand impact is vital.
Main responsibilities will include:
Employer Brand Integration and Value Proposition
Integrate employer brand strategy with corporate brand initiatives to create seamless brand experiences for colleagues and candidates
Partner with HR and talent teams to ensure our employer brand authentically align with our people objectives
Evolve employer brand strategies to support attracting top talent in competitive markets, specifically hard to recruit markets or job profiles, where employer brand is vital to drive success
Ensure brand coherence across all employee touchpoints, from recruitment through career development and alumni engagement
Drive employer brand awareness and preference among current employees and prospective candidates
Internal Brand Engagement and Advocacy
Drive global brand value through our colleagues by developing comprehensive employee brand advocacy strategies that empower our workforce to represent JLL's distinctive market position
Create employee-driven brand experiences that support our brand differentiators and build understanding internally
Content Strategy and Agency Management
Develop content strategies and storytelling frameworks that reinforce employer brand distinctiveness across internal communications and external talent channels
Enable coherent content creation that maintains brand consistency while allowing for local market and business line relevance
Manage relationships with creative agencies and internal teams to ensure brand work drives both business results and engagement
Partnerships and Innovation
Drive innovation in employer brand delivery across the business while maintaining coherence with established brand guidelines and messaging
Manage vendor relationships to ensure alignment with brand and strategic objectives
Identify emerging opportunities to strengthen employer through innovative partnerships and platforms
Sound like you? To apply you need to have:
Leadership and Experience
Bachelor's degree in Marketing, Communications, Human Resources, or related field; Master's degree preferred
Minimum of 10-12 years of progressive experience in employer brand, talent marketing, or internal communications, with demonstrated success in global or multi-market environments
Proven track record of developing and implementing employer brand strategies that drive measurable talent attraction and employee engagement outcomes
Experience leading employee advocacy programs and internal brand engagement initiatives in complex, matrixed organisations
Strategic and Technical Expertise
Deep understanding of employer brand strategy, employee value proposition activation and talent market positioning
Demonstrated ability to create employee storytelling frameworks that drive both internal engagement and external talent attraction
Experience with talent acquisition marketing, candidate journey optimisation and employee experience design
Proficiency in employer brand platforms (LinkedIn Talent Solutions, Glassdoor, employee advocacy tools), analytics tools, and content creation software
Knowledge of HR technology stack integration and employee communication platforms
Core Leadership Competencies
Exceptional communication and presentation skills with ability to influence senior stakeholders across HR, talent acquisition, and business functions
Proven ability to lead cross-functional initiatives that deliver results for both employee engagement and talent attraction objectives
Strong project management capabilities with ability to coordinate employer brand campaigns across multiple regions and business lines simultaneously
Cultural intelligence and ability to adapt employer brand messaging for diverse talent markets while maintaining global coherence
Experience managing employee advocacy programs and building authentic internal brand ambassador networks
Distinctive Qualifications
Experience in professional services, real estate, or complex B2B environments where employer brand differentiation is critical for talent competition
Deep understanding of talent market dynamics, candidate behaviour, and employee engagement best practices across different career stages and generations
Ability to translate corporate brand strategy into compelling employer narratives that attract top talent while authentically representing employee experiences
Experience with crisis communications and reputation management in employer brand contexts
Passion for building employer brands that create genuine employee pride and advocacy while driving measurable business impact through talent acquisition and retention
This role offers the opportunity to shape how JLL is perceived and experienced as an employer by colleagues and candidates worldwide, ensuring our employer brand authentically reflects our culture while positioning us as the destination of choice for top talent in an increasingly competitive talent landscape.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
