We’re looking for a Marketing Manager to lead dynamic campaigns that drive ticket sales and grow audiences at one of Bath’s most iconic venues, The Forum.
Role Purpose
The Marketing Manager is responsible for developing and delivering strategic marketing campaigns that increase ticket sales and audience engagement for productions at The Forum. The role upholds brand standards, drives audience growth, and identifies opportunities to enhance the venue’s profile.
Working collaboratively with external promoters and internal teams, the Marketing Manager ensures campaigns are effectively aligned with commercial objectives and customer insights. Largely, though not exclusively, we act as a receiving house and so the ability to work with and understand the needs of our promoters is crucial.
We aspire to grow our marketing offering across the organisation which will in turn grow the team that you are responsible for.
Role Accountabilities
Campaign Management
- Strategically develop full-scale marketing campaigns based on ticket and footfall targets.
- Work with organisers and promoters to maximise their coverage across digital and traditional marketing channels.
- Deliver marketing activities across website, email, social media, OOH, print (including What’s On brochure design) and paid media according to agreed plans with partners.
- Monitor campaign engagement and reach with tracking tools in line with ticket sales and make improvements as necessary.
Brand Development
- Adhere to and enforce the brand according to the relevant templates and guidelines.
- Attend local networking events to promote the brand and build relationships with local press and media.
- Build and maintain relationships with relevant local content creators to improve reach.
- Build and develop relevant sponsorship opportunities.
- Maintain onsite signage of the venue and create in-house assets.
- Work with the Bath Box Office in supporting its own marketing function and offer.
Administrative Duties
- Monitor income and outgoings of all marketing activities.
- Set, manage and monitor timelines for show requirements.
- Optimise relevant channels for SEO and GEO.
- Collect and analyse reports from various sources including Google Analytics to monitor overall effectiveness of campaigns and branding.
- Collaborate with and support Marketing Assistant and perform line manager duties.
- Respond to customer queries over the phone and online.
- Any other tasks as needed will be delegated by the Head of Box Office and Development
Role Requirements
- Keen interest in the live entertainment industry is a must.
- Experienced marketer with solid understanding of traditional and digital marketing campaigns
- Background in a ticket sales-focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous. A background in hospitality or a combination of this and live events is also beneficial.
- Excellent digital marketing knowledge with the ability to assess expectations for paid media campaigns.
- Sales-focused with good analytical skills and the ability to interpret marketing analytics.
- Experience managing marketing budgets and tracking this to KPIs.
- High attention to detail is crucial as is strong copywriting skills.
- Good knowledge and experience of social media, having created strong, engaging content
- Experience and working knowledge of Adobe Creative Suite, InDesign, Photoshop and Canva would be an advantage.
- Experience using CMS-based websites.
- Experience managing a team is a bonus.
- Familiarity with ticketing regulations and guidelines is preferable
Other Tasks
- Maintain good order of PC, word-processing and computer tasks and management
- Carry out any such tasks in keeping with the nature of the job as shall from time to time be determined by the the Senior Leadership Team.
- Ensuring, with the Premises Manager and all staff that we work sustainably and strive to reduce energy consumption throughout the building.
We pride ourselves on a supportive and collaborative team culture. As our current Marketing Manager moves on to pastures new, we’re excited to welcome someone new into the role - so if you bring a friendly, open approach, a genuine passion for marketing, and the skills outlined above, we’d love to hear from you.
Working Hours (37.5hrs per week)
- 37.5 hours per week Monday – Friday with occasional evening and weekend work
Holiday
- 28 days per annum including public holidays
The Forum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide reasonable accommodations throughout the hiring process; please let us know if you require any support.
Applications:
Please include a Covering Letter alongside your CV.
Early applications are encouraged; we reserve the right to close the position once the right person is hired.
Interviews to be held early July.
If you would like to discuss the role, please contact the Head of Box Office & Development - [email protected]
Job Types: Full-time, Permanent
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Company events
- Company pension
Education:
Experience:
- Venue Marketing: 1 year (preferred)
- Digital marketing: 2 years (preferred)
- Marketing: 2 years (required)
Work Location: In person
