Job Title: Digital Marketing Specialist
Location: Solihull, Hybrid - 2 days in office
Job Type: Full-time
Reports To: Commercial Operations Manager
Salary: £30,000-£35,000
About us
Wise is the market-leader in driver onboarding, compliance, and payment automation. We are looking for a Digital Marketing Specialist to join our team who is keen to learn and develop their skills within a fast moving environment.
Job Overview
As a Digital Marketing Specialist, you will play a key role in supporting the company’s marketing strategies and initiatives. You will assist in planning, executing, and monitoring marketing campaigns across various platforms to help achieve brand awareness, customer acquisition, and retention goals.
Duties
- Develop, execute, and optimise comprehensive digital marketing campaigns across multiple channels.
- Create, manage and optimise digital lead generation campaigns on Google Ads, Meta Ads and LinkedIn.
- Maintain and update the company websites using WordPress, ensuring content is current, optimised for SEO, and user-friendly.
- Analyse campaign performance using Google Analytics and other tools to generate insights and optimise future strategies.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Prepare reports on campaign performance using looker studio.
- Collaborate with sales teams on B2B marketing strategies to generate leads and nurture client relationships through targeted campaigns.
Experience
- Proven experience in digital marketing roles with a strong understanding of PPC.
- Excellent communication skills in English with the ability to craft compelling copy for diverse audiences.
- Strong organisational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.
- Experience in analysing data for insights that inform strategic decisions is highly desirable.
- Knowledge of B2B marketing practices combined with effective time management skills will be considered an advantage.
What’s in it for you?
- Monthly socials - night outs, VR, Go Karting, Laser Tag
- Ideal location, next to Touchwood Shopping Centre
- £50 gym contribution
- Tech scheme
- Ambassadors who are always looking for new ideas to improve the already great culture
- Fundraising activities including skydiving, inflatable 5ks and the 3 peaks challenge
- Annual bake-offs
- Free snacks, soft drink cans and tea and coffee in the office
Pay: £30,000.00-£35,000.00 per year
Work Location: Hybrid remote in Solihull (West Midlands)
