Social Media Executive
Location: St Helens (On-Site)
About Nuevo Online
Nuevo is a fast-growing activewear and lifestyle brand, creating elevated essentials designed for movement, confidence, and everyday wear. Blending performance with style, our collections are designed to seamlessly transition from studio to daily life.
We're building more than just an activewear brand – we're creating a community-driven lifestyle brand with a strong focus on content, culture and customer connection. As we continue to grow, we're looking for a Social Media Executive to take full ownership of our social media presence and help drive the next stage of our growth.
The Role
We're looking for a creative, strategic and highly organised Social Media Executive who lives and breathes Instagram, TikTok and social-first content.
This is a hands-on role where you'll take full ownership of Nuevo's social media channels, developing and executing a strong social media strategy that drives engagement, community growth and brand awareness.
You'll be responsible for planning and creating content, coordinating shoots, managing creators and ambassadors, and ensuring a constant flow of fresh, engaging content across all platforms. You'll bring Nuevo to life through social-first storytelling while maintaining a consistent and elevated brand presence.
This role is perfect for someone who thrives in a fast-paced environment, understands social media culture, and knows how to turn content into meaningful brand growth.
Key Responsibilities
- Take full ownership of Nuevo's social media channels across Instagram, TikTok and emerging platforms.
- Develop and execute a strong social media strategy aligned with wider brand and commercial objectives.
- Create and manage monthly content calendars, ensuring a consistent flow of content across all platforms.
- Produce engaging content for Instagram Reels, TikTok, Stories and other social formats.
- Lead content production, coordinating shoots and managing contributions from creators, freelancers, photographers, influencers and ambassadors.
- Build and manage an ambassador and creator network to drive ongoing UGC and community engagement.
- Conduct influencer outreach and manage gifting campaigns.
- Stay ahead of trends, cultural moments and platform updates to identify opportunities for the brand.
- Manage community engagement by responding to comments, messages and customer interactions.
- Monitor social media performance and provide regular reporting, insights and recommendations.
- Work closely with the wider marketing team to support launches, campaigns and key marketing initiatives.
- Continuously test, optimise and improve content performance across all social channels.
What We're Looking For
- Proven experience within the fashion, activewear or lifestyle industry (atleast 1 year).
- Previous experience managing social media channels for a fashion, lifestyle or e-commerce brand.
- Strong understanding of Instagram, TikTok and short-form content.
- Experience developing and executing social media strategies that drive growth and engagement.
- Experience planning and coordinating content shoots, working with photographers, models, creators and influencers.
- Knowledge of influencer outreach, ambassador programmes and UGC content.
- Strong copywriting and communication skills.
- A strong understanding of current social media trends, culture and consumer behaviour.
- Ability to analyse performance data and translate insights into actionable improvements.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Confident working independently and taking full ownership of social media channels.
- Passion for social media, activewear, fashion and lifestyle brands.
- Creative, proactive and highly motivated with a keen eye for content, storytelling and brand building.
What We Offer
- Competitive salary based on experience.
- Opportunity to make a significant impact within a rapidly growing brand.
- Collaborative and supportive working environment.
- Career progression opportunities.
- Staff discount and friends & family discount.
- The opportunity to help shape the future growth of one of the UK's fastest-growing activewear brands.
If you're passionate about social media, content creation and building communities, we'd love to hear from you.
Benefits:
Casual dress
Free parking
On-site parking
Store discount
Work Location: In person
Pay: £28,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Free parking
- Store discount
Work Location: In person
