Area Sales Manager – Independent DIY & Builders Merchants
London, Home Counties & Thames Valley
Location: Field-based | Covering London, Home Counties & Thames Valley
Job Type: Full-time, Permanent
Division: Sales – Independent DIY & Builders Merchants
Schedule: Monday – Friday
Salary: Competitive + 50% performance bonus (KPI Based) + Car Allowance
Benefits: Pension | Private Medical | Life Assurance | SIPS | Pension | 25 Days Holiday & More
About Luceco plc
Luceco plc is a leading UK‑headquartered manufacturer and distributor of electrical and lighting products, supplying customers across the UK, Europe, the Americas, the Middle East, Africa and Asia Pacific
Our portfolio includes well‑known brands such as BG Electrical, Luceco Lighting, Masterplug, Ross, D‑Line, CMD, DW Windsor, Kingfisher Lighting and Sync Energy.
Driven by innovation, operational excellence and a clear purpose — helping people harness power sustainably in everyday life — Luceco offers a fantastic opportunity to join a growing, forward‑thinking global group
The Opportunity
We’re looking for a motivated and commercially driven Area Sales Manager to manage and grow our independent customer base across London, Home Counties and Thames Valley, including electrical wholesalers, trade counters, and DIY retailers.
What You’ll Be Doing
- Drive territory sales and meet/exceed growth targets
- Promote and represent Luceco’s multi-brand portfolio
- Build and manage key account relationships
- Secure new business opportunities across the region
- Deliver product training and promotional support
- Track performance using CRM tools and provide accurate forecasts
What You Bring
- 2+ years’ experience in a field-based B2B sales role
- Proven ability to hit and exceed sales targets
- Strong interpersonal and negotiation skills
- Commercial acumen and self-motivation
- Full UK driving licence and willingness to travel across your territory
Bonus if you have:
Experience in the electrical wholesale or trade industry
Background in Independents, DIY or trade environments
Why Join Luceco?
At Luceco, we don’t just make products — we empower people. You’ll be part of a supportive, innovative team with real opportunities for career development.
Competitive base salary + OTE bonus (up to 50%)
Generous car allowance
Private healthcare & pension plan
Employee product discounts
Learning & development opportunities
Ready to power your next career move?
Apply now or connect with us to learn more about this exciting opportunity.
Luceco Group – Powering Connections. Lighting the Way.
Benefits:
- Additional leave
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Employee stock purchase plan
- Financial planning services
- Health & wellbeing programme
- Life insurance
- Private medical insurance
- Referral programme
- Sick pay
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: Remote
