Job Title
Marketing & Admissions Manager (UK-based) – UK, Malta & Istanbul Campuses
Role Summary
We are seeking an experienced Marketing & Admissions Manager to lead student recruitment and admissions activity for our UK, Malta & Istanbul Campuses. This role suits a UK-based professional with strong recruitment, admissions, and marketing capability, who can deliver results across both Home and International student markets. You will manage enquiries end-to-end, grow international agent partnerships, and implement creative recruitment campaigns across digital and offline channels.
Key Responsibilities
Student Recruitment & Admissions
- Recruit Home and International students for UK, Malta & Istanbul Campuses
- Manage the full admissions cycle: enquiry handling, counselling, application support, offer to enrolment conversion
- Respond promptly to phone, email, WhatsApp, and social media enquiries and maintain high conversion standards
- Maintain accurate records and reporting of leads, applications, and enrolments (CRM/Excel/tools used by the organisation)
Marketing & Campaign Delivery
- Plan and run recruitment campaigns, promotions, and events (online and offline)
- Manage and grow the organisation’s social media presence (content planning, posting, engagement, lead generation)
- Produce and coordinate marketing materials (digital posts, flyers, brochures, presentations)
- Suggest new recruitment ideas and implement initiatives regularly to strengthen enrolment performance
International Agent & Partnership Management
- Identify, onboard, and manage international agents and partner networks
- Support agents with training, updated programme information, and marketing collateral
- Monitor agent performance and maintain productive relationships to improve student pipeline
Targets & Commission
- This is a target-oriented role and the successful candidate must achieve agreed recruitment targets
- Commission: 2% on each successful recruitment/enrolment (terms to be agreed in writing and aligned with compliance requirements)
Requirements (Essential)
- MBA (or equivalent postgraduate business/management qualification)
- Based in the United Kingdom
- 7 - 10 years’ experience in admissions, student recruitment, education marketing, or related sector
- Proven experience recruiting international students and managing education agents
- Strong digital marketing and social media capability
- Excellent communication skills (spoken and written English) with confident student counselling skills
- Able to manage targets, reporting, and follow-up discipline
Desirable
- Experience recruiting to EU/Malta/Turkey or multi-campus education operations
- Knowledge of UK Home student recruitment processes (where relevant to your offer)
- Familiarity with CRM systems and lead funnel management
- Additional languages are a plus
What We Offer
- Base salary is £45,000 to £55,000
- Up to 2% commission per successful recruitment
- Up to £5,000 in annual performance incentives (pro-rata, awarded quarterly upon meeting KPIs and successful probation)
- Pay progression: 3% annual increase based on performance.
- Generous holiday entitlement: 28 days annual leave + bank holidays.
- Flexible working (UK-based)
- Opportunity to lead recruitment growth across two international campuses
- Supportive team and room to implement your ideas
How to Apply
Send your CV and a short cover note explaining:
- your student recruitment results,
- your international agent experience, and
- examples of campaigns you have delivered.
Job Type: Full-time
Pay: £45,000.00-£55,000.00 per year
Work Location: In person
