Senior Director, Influencers – Europe
The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca‑Cola Company’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant, performance‑driven, and integrated across paid, owned, and earned ecosystems.
Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth.
Establishing a vision, with the ability to work hands‑on with markets and agencies to execute—balancing strategic leadership with operational rigor to deliver measurable impact at scale.
Co-lead Influencer & Social Strategy Delivery
Partner with media, platform, and agency stakeholders (e.g., Meta, TikTok, Google) to optimize influencer and social investment and accelerate performance.
Act as a key regional stakeholder to align plans across brands, countries, bottlers, and IMX functions.
Drive High‑Quality Social & Influencer Execution & transformation
Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.
Enable strong editorial strategy, activity planning, and campaign calendars across paid, owned, and earned channels.
Champion Social‑First Creativity & Integration
Partner with social, creative, media, PR, and production agencies to deliver best‑in‑class content and innovative executions.
Measurement, Insights & Optimization
Cultural Intelligence & Audience Insights
People, Partnership & Cross‑Functional Leadership
Help shape a high‑performing regional social and influencer team, fostering collaboration, accountability, and continuous learning.
Partner closely with Brand, IMX, Media, PACS, Commercial, Legal, and Data & Insights teams to ensure fully integrated planning and execution.
Build Distinctive & Responsible Brand Voices
Ensure governance, brand safety, reputation management, and responsible influencer practices are embedded in all activities.
Qualifications & Experience
Strong experience leading multi‑market influencer and social programs, either in FMCG, consumer brands, or agency environments.
Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 2, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
