Founded around a gaming table and built through a passion for tabletop roleplaying games, Mystery Dice Goblin has grown into one of the UK's leading suppliers of dice, accessories, and TTRPG products.
Based near Horsham, West Sussex, we work with independent retailers, hobby stores, gaming venues, and specialist stockists across the UK, Europe, North America, and beyond. As we continue our rapid growth, we're expanding our commercial team and looking for ambitious sales professionals who want to build a career in a fast-moving business.
The Opportunity
We're looking for a driven and commercially minded Sales Development Representative (SDR) to join our team in Horsham paying a basic salary of £27,500 - £29,000 +Commisions
This is a proactive outbound sales role focused on generating new wholesale business, opening retail accounts, and driving revenue growth. You'll be responsible for identifying opportunities, engaging decision-makers, and converting prospects into long-term customers.
This role is ideal for someone with 2–3 years of sales experience who enjoys winning new business, building relationships, and working in a target-driven environment.
For the right individual, there is a clear progression path into Account Management and Business Development roles as the company continues to grow.
Key ResponsibilitiesNew Business Development
- Prospect and engage independent retailers, hobby stores, gaming venues, and specialist stockists
- Conduct outbound calls, emails, and sales outreach to generate new opportunities
- Identify decision-makers and present Mystery Dice Goblin's wholesale offering
- Build and manage a healthy sales pipeline from initial contact through to account activation
- Convert prospects into active wholesale customers
Account Onboarding
- Support new customers through the onboarding process
- Ensure first orders are placed smoothly and efficiently
- Deliver an exceptional first experience that sets the foundation for long-term relationships
- Handover accounts to the wider commercial team where appropriate
Pipeline & Performance Management
- Achieve and exceed sales targets and KPIs
- Maintain accurate CRM records and sales forecasting within Hubspot
- Track opportunities through the sales cycle
- Consistently manage follow-ups and customer communications
Market Intelligence
- Gather customer feedback and market insights
- Identify competitor activity and emerging trends
- Contribute ideas to improve sales messaging and customer acquisition strategies
What We're Looking ForEssential
- 2–3 years' experience in a sales, business development, SDR, telesales, or account acquisition role
- Proven ability to generate new business and hit sales targets
- Strong communication and relationship-building skills
- Confidence speaking with decision-makers over the phone and via email
- Highly organised with excellent attention to detail
- Self-motivated, resilient, and commercially driven
- Experience using CRM systems and managing a sales pipeline
Desirable
- Experience selling into retail, wholesale, or distribution channels
- Background in hobby, gaming, collectibles, or consumer products
- Interest in tabletop gaming, board games, or TTRPGs
What We Offer
- Competitive salary with uncapped commission structure
- Clear career progression opportunities
- Ongoing sales and product training
- Office-based, collaborative working environment
- Opportunity to join a fast-growing international business
Pay: £32,500.00-£35,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- On-site parking
- Private medical insurance
Experience:
- Sales: 2 years (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
