Content Marketing Executive
Reports to: Digital Marketing Manager
Role Overview
We are looking for a proactive and organised Content Marketing Executive to support the day-to-day delivery of digital marketing activity across content, social media, campaigns, and customer communications.
Working within the e-commerce team, based in our rural office near Honiton, the ideal candidate will already have hands-on experience creating and optimising digital content, with a working understanding of SEO and content strategy. They should be confident taking a brief, producing high-quality copy, using data to improve content performance, and managing day-to-day tasks with minimal supervision.
They will be tasked with copywriting, performing SEO audits of the website, monitoring and analysing data, and assisting in developing a content strategy that will help the business to reach more new customers.
This is a varied role within a growing marketing team, offering exposure to a broad range of digital marketing disciplines. It is ideal for someone with a strong interest in digital marketing who is eager to develop their skills in a fast-paced e-commerce environment.
Core Responsibilities
Content Creation & Website Support
· Write SEO copy for the e-commerce channel including landing, category and product pages and the OK Vape blog
· Plan content strategies to support product launches and marketing initiatives
· Produce blog content to attract and convert relevant audiences
· Collaborate with the e-commerce team to implement cohesive content marketing campaigns across all channels
· Use SEMrush, Google Analytics, Google Search Console and Bing Webmaster Tools to analyse campaign effectiveness and proactively optimise content
· Report on brand SEO performance
· Optimise the website for AI visibility and support wider AEO/GEO strategy
· Upload and update website content where required
· Maintain up-to-date knowledge of the latest regulations in the vape space
Social Media Support
· Assist Email Marketing & Design Executive with planning social media content
· Create captions and support campaign messaging across social platforms
· Help identify trends, opportunities, and ideas for future content
Email & Creative Support
· Work with the Email Marketing & Design Executive to support campaign delivery
· Gain exposure to email marketing workflows, customer journeys, and digital creative processes
· Provide additional support across the marketing team during busy periods or planned absence
Skills & Experience
Essential
· Proven experience writing and optimising content for websites, blogs, landing pages, or e-commerce pages
· Working knowledge of keyword research, on-page SEO, and content performance reporting, with an interest in emerging areas such as AEO/GEO and AI search visibility
· Experience using CMS tools such as WordPress
· Good organisational skills and attention to detail
· Ability to manage multiple tasks and priorities
· Comfortable working collaboratively within a team environment
· Proactive attitude and willingness to broaden skills across email marketing, campaigns, social media, and wider digital marketing activity
Desirable
· Experience working within an e-commerce or digital marketing environment
· Experience using Reddit to raise brand awareness
Nice to have (but not essential)
· Experience using Canva, Figma, Adobe Creative Suite, or similar design tools
· Experience using social media management platforms such as Meta Business
· Familiarity with email marketing platforms such as Klaviyo
Experience Level
Ideal candidates may have:
· 2+ years’ experience in a content marketing, SEO content, copywriting, or digital marketing role with a strong content focus
· A marketing, communications, English, journalism, or related qualification (or equivalent practical experience)
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Ability to commute/relocate:
- Honiton EX14 4TP: reliably commute or plan to relocate before starting work (required)
Work Location: In person
