We're looking for an experienced Digital Marketing Manager to join our team. This is a hands-on role with a strong website focus, managing and improving client sites alongside the multi-channel campaigns that drive traffic to them. You'll work directly with ambitious B2B clients and collaborate with our senior team to deliver measurable results.
What you'll be doing day-to-day
- Manage, update and maintain client websites in WordPress and other CMSs
- Magaging websites built in next.js, with Vercel/Github
- Manage PPC campaigns across Google Ads, LinkedIn Ads and other paid channels
- Conduct SEO audits and implement on-page and technical SEO improvements
- Set up and manage tracking and tagging via Google Tag Manager and GA4
- Plan, create and schedule content across client websites and marketing channels
- Plan and deliver CRO and A/B testing to improve conversion rates
- Create and monitor dashboards and performance reports
- Collaborate with teams on page design, ad copy and campaign assets
- Weekly client meetings to provide progress reports
What we'd like you to have
- 4+ years experience in a digital marketing role, ideally in a B2B or agency environment
- Hands-on experience managing websites in WordPress
- Experience with next.js, GitHub, Vercel and other similar platforms
- Experience with AI (Claude Code)
- Strong understanding of SEO, PPC and content marketing fundamentals
- Extensive experience with Google Analytics 4 and Google Ads
- An eye for detail and excellent verbal communication skills
- Self-motivated, proactive and comfortable managing multiple projects simultaneously
- Analytical mindset; you love digging into data to find insights and optimize performance
- A drive to stay up to date with web, SEO and digital marketing trends, tools and best practices
It would be great if you had
- Experience with HTML and CSS for website edits and troubleshooting
- Google Ads or Google Analytics certifications
- Experience with CRO and A/B testing tools
- Familiarity with marketing automation platforms or CRM systems (HubSpot, Pardot, SFDC etc.)
- Basic design skills using Canva, Figma or Adobe Creative Suite
- Understanding of CRM systems and sales and marketing alignment
Why we think it's great to work at Marzipan
We believe great work comes from a positive, supportive environment. Here are some of the things we offer to make sure working at Marz is as rewarding as the results we deliver:
- Flexible hybrid working
- Professional development budget
- Regular team socials and events
- Pension scheme
- Opportunity to work across multiple B2B brands and industries
- Clear progression pathway
- Supportive, collaborative culture
- Top-spec MacBook
- Dog-friendly office
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Work from home
Experience:
- Digital marketing: 3 years (preferred)
Work Location: Hybrid remote in Liverpool L1 0BP
