From its inception in 1994, Chrissie Rucker’s vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born.
Today, the company that began as a 12-page mail-order brochure has become one of the UK’s fast-growing multi-channel retailers and a leading lifestyle brand with over 82 stores across the UK and a highly successful online business.
At The White Company, our stores are at the heart of the customer experience. The Retail Communications & Operations Specialist plays a critical role in supporting store teams by ensuring they receive clear, relevant and timely communications that help them deliver exceptional service every day.
Working closely with teams across the business, this role brings together operational priorities, business updates and key initiatives, translating them into practical guidance that enables stores to execute with confidence. Alongside owning retail communications, the role is responsible for creating engaging visual content, presentations, retail collateral and operational documentation that support colleague engagement, business performance and operational excellence.
Through strong relationships, exceptional communication skills, creative content development and a proactive operational mindset, this role helps simplify ways of working and ensures stores feel informed, prepared and supported.
Retail Communications & Engagement
- Own retail communication channels, ensuring messaging is clear, accurate, timely and aligned to business priorities.
- Create engaging and actionable communications that help store teams understand and deliver business objectives with confidence.
- Own the end-to-end production and delivery of the Retail Bulletin, coordinating stakeholder contributions and ensuring content is concise, relevant and easy to navigate.
- Own the Retail Communications Calendar, ensuring alignment with operational activity, campaigns and key business initiatives.
- Drive colleague engagement through effective use of StorIQ, Workvivo and other communication platforms.
- Monitor communication effectiveness and engagement, using feedback and insights to continuously improve content and delivery.
- Act as a key liaison between stores and support functions, ensuring communication flows effectively across the business.
Creative Content & Brand Consistency
- Support with the creation, design and production of presentations and supporting materials for Area Meetings & Retail Conferences.
- Design and produce retail collateral including invitations, meeting packs, conference assets, reward and recognition materials, posters and colleague engagement communications.
- Own the creation and visual design of retail operational documents including policies, guides, toolkits, handbooks, and process documentation.
- Create and maintain templates, communication standards and design guidelines to ensure a consistent and professional retail communication experience.
- Produce engaging in-store and back-of-house communication materials that support business priorities and colleague engagement.
- Partner closely with Creative, Brand and Visual teams to ensure all retail communications and collateral align with The White Company brand standards and messaging principles.
Retail Operations Support
- Support the delivery of key Retail Operations initiatives, projects and business improvement activities across the store estate.
- Act as a trusted point of contact for store queries, ensuring issues are resolved or escalated appropriately.
- Serve as a super user for key retail systems and communication platforms, including StorIQ and Workvivo, providing guidance and support to store teams.
- Support new store openings by coordinating cross-functional activities with business partners, suppliers, and store teams, tracking key milestones, conducting site visits, and providing hands-on support during launch and opening week.
- Prepare reports and support the monitoring of key retail operational measures, identifying trends, risks and opportunities.
- Maintain communication plans, documentation and operational resources to support a consistent and organised approach.
- Gather store feedback and provide insights that help improve communications, processes, systems and ways of working.
- Identify opportunities to simplify processes and enhance the experience for store teams through better communication and operational support.
Skills & Experience
- Experience within Retail Operations, Store Operations, Internal Communications, Employee Engagement or a similar role.
- Strong understanding of retail operations and the realities of a fast-paced store environment.
- Exceptional written and verbal communication skills, with the ability to translate complex information into clear, concise and engaging content.
- Advanced Canva skills with the ability to create professional, brand-aligned content across multiple formats.
- Strong PowerPoint and presentation design capabilities.
- Experience producing content and collateral for conferences, meetings, events and colleague engagement initiatives.
- Excellent attention to detail and commitment to delivering high-quality work.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- Confidence using systems and technology, with the ability to become a subject matter expert in retail tools and platforms.
- Experience using communication and engagement platforms such as StorIQ, Workvivo or similar.
- Strong stakeholder management and relationship-building skills.
- Analytical mindset with the ability to use data and feedback to improve communication effectiveness and operational outcomes.
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do
P – Passionate – We look for team members who are passionate about their expertise or role, who bring the best of themselves to work and have fun with it. We need people who are passionate about offering impeccable service to customers and colleagues
R – Resourceful – We love hearing from people who use their initiative to solve problems or make processes more efficient. We value people who use their industry knowledge to support the success of the team, and those who care about sustainability.
I – Imagination - The best people at The White Company bring creative ideas and offer solutions to problems. We encourage everyone, no matter how junior, to share their ideas and have a voice
D – Dedication – We look for people who want to go above and beyond for their team and the business. We love seeing evidence of drive from people who are dedicated to being the best in their field of expertise.
E – Everyone – We all want The White Company to do well and we do that through a One Team, inclusive approach. We need team members who are supportive, respectful – people who share ideas and support team wellbeing.
