Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation.
Quilter oversees £141.9 billion in customer investments (as of March 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management. The business is comprised of two segments: Affluent and High Net Worth.
Affluent encompasses the financial planning business, Quilter Financial Planning, the Quilter Investment Platform and Quilter Investors, the multi-asset investment solutions business.
High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning – offering a highly personalised service to private clients, charities, trustees, and professional partners. Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands.
At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve, including our colleagues.
Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!
Level: 4
Department: Affluent Marketing
Location: London, United Kingdom or Southampton, United Kingdom
Contract Type: Permanent
Regulated/Non-Regulated: Non-Regulated
At Quilter, we're transforming how we connect with audiences across digital channels. As consumer behaviour evolves and more people discover information through search engines, social media and AI-powered platforms, high-quality content has never been more important.
We're looking for a talented writer to help shape and deliver Quilter's consumer content strategy. This is an exciting opportunity for a skilled writer, journalist or content professional to create compelling and engaging content that helps people make better financial decisions.
Working across Brand, Marketing, Corporate Affairs and our subject matter experts, you'll develop content that informs, educates and engages consumers while supporting Quilter's commercial objectives. You'll support the creation of content across our websites, blogs, articles, third-party publications and multimedia channels, helping ensure Quilter is a trusted and visible source of information wherever audiences are searching for answers.
You will play a key role in evolving our editorial approach, creating content that performs across both traditional search engines and emerging AI-driven discovery platforms. By combining strong storytelling skills with audience insight, data and performance analytics, you'll help drive engagement, improve discoverability and strengthen Quilter's digital presence.
In addition, this role will be required to create compelling, accurate and engaging investment content. Working closely with investment managers, research teams, proposition specialists, compliance and marketing colleagues to translate complex market insights, investment strategies and economic developments into clear, accessible content for a range of audiences.
This is a role for someone who is naturally curious, commercially aware and passionate about creating content that delivers measurable impact.
You will:
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Lead the planning, creation and optimisation of content across Quilter's consumer websites and digital channels.
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Produce high-quality articles, features, thought leadership, guides and educational content on personal finance, investments, retirement and wealth matters.
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Develop content for third-party websites, media partnerships and digital platforms to extend reach, build authority and support discoverability.
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Help shape Quilter's approach to Generative Engine Optimisation (GEO) and AI-driven search, ensuring content performs effectively in emerging discovery environments.
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Use audience insight, search data and content performance metrics to identify opportunities and continuously improve results.
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Work closely with marketing, PR and subject matter experts to develop content that supports brand, engagement and commercial objectives.
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Develop compelling narratives around investment performance, market developments and economic trends.
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Support the creation of content across multiple formats, including written articles, video, podcasts, social content and multimedia assets.
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Build strong relationships with stakeholders across the business, providing editorial expertise and trusted advice on content strategy and execution.
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Maintain high editorial, regulatory and brand standards across all content outputs.
Why this role matters
Your work will help consumers access clear, trustworthy financial information while positioning Quilter as a leading voice in wealth management and financial planning. You'll be at the forefront of how financial content is created, discovered and consumed in an increasingly AI-driven world.
You are an exceptional writer with a passion for creating content that informs, engages and inspires action. Whether your background is in journalism, publishing, content marketing or digital media, you know how to identify stories that matter to audiences and turn complex subjects into clear, compelling content.
You'll be equally comfortable interviewing subject matter experts, analysing content performance data and writing consumer-facing articles on topics ranging from investing and retirement planning to broader money and lifestyle issues. You understand how audiences discover and consume content online and are excited by the opportunities presented by AI-powered search and discovery platforms.
Highly organised and collaborative, you'll be able to manage multiple projects simultaneously, build strong relationships with stakeholders and maintain high editorial standards in a regulated environment.
What you'll bring
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Proven experience as a journalist, editor, content specialist or similar editorial/content-focused role.
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Outstanding writing, editing and proofreading skills, with the ability to adapt your style for different audiences and channels.
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A strong track record of creating engaging digital content that drives audience growth, engagement and visibility.
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Experience producing content across a range of formats, including articles, blogs, interviews, video scripts, podcasts and social media content.
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A natural ability to translate complex topics into simple, accessible and engaging consumer content.
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Strong editorial judgement and a keen understanding of what makes content relevant, timely and valuable to audiences.
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Experience using content performance data, audience insights and SEO principles to optimise content and improve outcomes.
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An interest in, and understanding of, emerging content trends, including AI search, Generative Engine Optimisation (GEO) and changing audience behaviours.
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Excellent stakeholder management skills, with the confidence to challenge constructively and influence senior colleagues.
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Strong organisational skills with the ability to manage competing priorities and deadlines.
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A collaborative mindset and willingness to work across teams to deliver shared business objectives.
It would be great if you also have
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Experience covering or writing about personal finance, investments, wealth management, pensions or broader financial services topics.
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A network of media, publishing or content industry contacts.
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Experience working within a regulated industry.
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Familiarity with content management systems, analytics platforms and content optimisation tools.
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Experience developing editorial calendars and content strategies.
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An understanding of how content can support customer acquisition, engagement and brand authority.
This role would suit an experienced journalist looking to move into a strategic content role, or an accomplished content specialist who combines strong editorial instincts with a passion for digital innovation and audience engagement.
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Inclusion & Diversity
We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.
Values
Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.
Embrace challenge: We aim high to transform our potential into meaningful outcomes. With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation.
Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone. We speak openly, actively listen, and support each other, and constructively challenge and embrace new ideas. We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.
Core Benefits
Holiday: 182 hours (26 days)
Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.
Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.
Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.
Life Assurance: 4x your salary.
Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.
Healthcare Cash Plan: Jersey employees only
In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.
