About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
No stitched-together services.
No legacy workflows disguised as software.
Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.
£18m annual revenue, including £9m ARR
Over 1 million companies formed
Certified B Corp and Carbon Neutral Business
Forecast to grow 5x–10x over the next three years
The Role
The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites - currently four, scaling to six -are optimised for performance, conversion, and user experience.
Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non-negotiable.
Key Responsibilities
Website Ownership & Performance
Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio
Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile
Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management
Own design and front-end delivery in collaboration with shared designers and developers
SEO Leadership
Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth
Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema
Ensure alignment between technical SEO and the content strategy led by the Head of Marketing
Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly
Conversion Rate Optimisation (CRO)
Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation
Work closely with designers, developers, and the data team to build and prioritise a testing roadmap
Drive improvements in on-site conversion metrics and funnel efficiency
Data, Analytics & Insight
Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties
Build dashboards and reporting frameworks that give the business a clear view of performance
Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey
Translate complex data into clear commercial insight for senior stakeholders
Tech Stack & Tools
Own and evolve the digital tools and technology stack, ensuring it supports business growth
Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance
Maintain governance and documentation of systems, integrations, and data flows
Cross-Functional Collaboration
Work with the design and development teams.
Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product
Contribute to ecommerce strategy and growth planning at a senior level
What We Are Looking For
Significant hands-on experience in a digital, ecommerce, or growth-focused environment
Proven website ownership experience -understanding of UX, front-end delivery, and website performance at depth
Strong SEO knowledge- able to lead and challenge both strategic and technical SEO specialists
Experience owning or leading CRO programmes with demonstrable results
Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling
Ecommerce background- understands transactional funnels, on-site conversion, and digital acquisition
Experience managing or working alongside designers and front-end developers
Ability to manage multiple websites or digital properties concurrently
Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing
Experience with technical integrations, APIs, or web development fundamentals
Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals
What We Offer
Competitive salary and comprehensive benefits package
Hybrid working model
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Compensation Range: £90K - £120K
