Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.
Come make an impact every day at Zebra.
What We're Looking For:
This is a high-impact, dual-mandate role sitting at the intersection of channel marketing and ISV partner leadership across EMEA. You will be responsible for two things that are equally critical to Zebra's 2026 growth targets: leading the execution of our differentiated channel marketing model across the EMEA partner base and owning the marketing strategy for our EMEA ISV programme end-to-end.
This is not a programme management role. We are looking for someone who thinks in pipeline and revenue, builds frameworks that scale, and holds partners — and internal teams — to a higher standard of execution. You will act as a strategic advisor to our most important ISV partners, guiding them through the full Build, Market, sell lifecycle, and you will drive measurable marketing contribution to partner-sourced pipeline across the region.
You will work closely with regional Channel Sales and Demand Marketing and provide leadership and direction to Field Marketing Managers (FMMs) and Channel Marketing Managers (CMMs) to ensure seamless programme execution across EMEA. Responsibilities include:
Channel Marketing Leadership
Own EMEA channel marketing contribution to pipeline — with clear targets for marketing-sourced and marketing-influenced revenue through the partner ecosystem.
Lead the implementation and scaling of Zebra's differentiated, tiered channel marketing model across the EMEA partner base, ensuring precise resource allocation and programme deployment by partner tier.
Design and execute joint demand generation activities — from bespoke strategic campaigns for top-tier partners to programmatic Campaigns in a Box for the long tail — with strict ROI expectations attached to each.
Manage MDF and co-marketing investment across the EMEA partner base, ensuring spend is allocated strategically and tied to measurable outcomes.
Provide leadership, direction and support to FMMs and CMMs across EMEA, ensuring consistent and high-quality programme execution in market.
EMEA ISV Marketing Strategy
Own the marketing strategy for Zebra's EMEA ISV programme end-to-end, acting as the primary strategic advisor to our top-tier ISV partners.
Guide key ISV partners through the full Build, Market, Sell lifecycle — helping them build effective solutions on Zebra's platform, go to market compellingly, and drive joint revenue.
Develop compelling joint value propositions and messaging that articulate the combined power of Zebra's hardware and software solutions alongside our partners' capabilities.
Build and manage joint business plans with priority ISVs, aligning their marketing activity directly to shared commercial targets.
Strategic Alignment & Cross-functional Collaboration
Align all channel and ISV marketing activity directly to Zebra's 2026 strategic goals — specifically targeted growth in Sales Out, Direct Sourced Pipeline, and Marketing Influence.
Work closely with regional Sales, Vertical Specialists, and Demand Marketing to ensure channel marketing is integrated into the broader go-to-market motion.
Contribute to Zebra's strategic transition from a hardware-centric to a solutions-orientated GTM model, ensuring partner enablement and messaging reflect the evolving portfolio and value proposition.
Qualifications:
10+ years in B2B marketing, with a strong background in partner, channel, or alliance marketing within the technology sector.
Demonstrated ownership of pipeline targets — you can walk us through programmes you have run, the investment involved, and the results you delivered.
Proven experience managing MDF or co-marketing budgets with clear ROI accountability at scale.
Direct experience working with or for Independent Software Vendors (ISVs), with a strong understanding of software GTM motions and the Build, Market, Sell lifecycle.
Demonstrable experience deploying and managing differentiated, tiered partner engagement frameworks across a diverse partner community.
Cross-cultural experience operating across multiple EMEA markets — you understand that EMEA is not one market.
Skills & Mindset
You think in pipeline and revenue, not activities. You are selective and opinionated about where to invest time and budget.
Exceptional relationship and influence skills — you build credibility quickly with partners, with Sales, and with senior stakeholders.
A self-starter who thrives in a fast-paced environment, manages multiple complex priorities simultaneously, and drives execution without needing to be chased.
Strong cross-functional collaboration skills — you know how to bring Sales, Demand Gen, and Product Marketing with you rather than working around them.
A builder's mindset — you enjoy designing programmes, running them, and staying close enough to the work to know what is landing and what needs to change.
Education
Benefits:
25 days of vacation
Up to 32 hours paid time off per year to volunteer with a charity of your choice
Reward & Recognition scheme - earn points to spend online
Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
Annual bonuses based on financial results
Yearly salary increases according to individual performance
Employee referral bonus for bringing New Talent to Zebra
Pension Scheme with a matched contribution up to 7%
Private medical and dental cover
Access to an innovative online learning platform
Cycle to work scheme
Employee Assistance Program
Incentive Compensation:
In addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 15% of base pay, in accordance with the terms of the applicable incentive plan.
Job Posting Statement:
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
AI Technology Statement:
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .
