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Global Head of Digital

Dorchester Collection -
London

Apply Now

Job details

Permanent

Benefits

Cycle to work scheme
Season ticket loan
Work from home
Private medical insurance
Referral programme

Qualifications

Data analysis skills
Presentation skills
SEO
AI
Workday

Full job description

Your future, our legacy

Hotel

Dorchester Collection

Division & Department

Corporate Office - Sales & Marketing

Job Title

Global Head of Digital

Contract Type

Permanent

Status

Full time

Position Overview

Dorchester Collection stands at a defining moment in its evolution. Built on a legacy of remarkable hotels, exceptional service and global cultural relevance, the Collection is entering a new phase as the expectations of luxury audiences continue to shift.

We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Head of Digital you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.

What you'll get

As Global Head of Digital at Dorchester Collection here are just some of the great benefits you will receive:

Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
50% off at bars and restaurants within all of our Dorchester Collection hotels
£750 Refer a friend bonus scheme
World class development opportunities
Social events throughout the year
Workday Lunches in the form of a prepaid contactless card
Rental deposit loan, season ticket loan and cycle to work scheme
Exclusive Access to a discount platform featuring 1000s of retailers
Subsided access to gyms, fitness classes and wellness experiences
Private medical insurance
Competitive retirement scheme

What you'll do

As Global Head of Digital, you will work closely with the Global Director of Marketing to drive connected, aligned, and forward-thinking digital solutions across the business.

Strategy & Commercial Performance
- Own digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growth
- Deliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contribution
- Manage global digital budgets and present performance insights to senior stakeholders
Performance Marketing
- Lead paid media across PPC, paid social, programmatic, metasearch and GDS advertising
- Drive optimisation through testing, automation, audience refinement and creative improvement
- Manage emerging ad products and support key commercial campaigns
Website, SEO & Conversion
- Lead website strategy, UX, CRO and feature development across global hotel sites
- Own technical, local and content SEO, structured data and search visibility
- Drive conversion, booking engine optimisation and content strategy
CRM & Lifecycle Marketing
- Lead CRM strategy across acquisition, pre-arrival, loyalty, retention and reactivation
- Deliver targeted communications through segmentation and personalisation
- Own CRM and CDP development, integration and optimisation
AI & Innovation
- Define AI search, discovery and content strategies
- Evaluate technologies including AI-powered guest, booking and data solutions
- Manage innovation partnerships and brand visibility across AI platforms
Team & Agency Leadership
- Lead the central digital team across performance marketing, CRM, SEO, web and e-commerce
- Manage agency and technology partners, budgets, KPIs and service levels
- Coach team members through performance and development planning
Stakeholder & Cross-Functional Leadership
- Partner with hotel teams to deliver global strategy and local objectives
- Collaborate with Brand, Communications, Revenue Management, Sales and IT
- Lead digital reviews and influence campaign and content planning
E-Commerce & Digital Products
- Own eShop strategy, merchandising, promotions and revenue growth
- Drive growth across gift cards, experiences and retail products
- Optimise online customer journeys and identify new revenue opportunities
Data, Analytics & Reporting
- Own reporting frameworks across web, CRM and paid media
- Turn data into actionable commercial insight and investment recommendations
- Ensure data integrity, attribution accuracy and performance benchmarking

The items shared are the essence of a day in the life of a Global Head of Digital, but we’ll make sure you are provided with specifics on how we care for our hotel

The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.

What you'll bring

Previous experience in digital marketing in a senior/head of role, ideally within luxury hospitality, travel, or premium consumer brands
Proven experience managing multi-property or multi-market digital strategy
Strong data analysis skills with the ability to extract insights
Comfortable building narratives from data and presenting complex performance stories to non-technical stakeholders
Strong commercial acumen with experience owning revenue KPIs and presenting to senior leadership
Deep expertise across paid media, SEO, CRM, website, and e-commerce
Experience managing agency relationships and multi-disciplinary teams
Familiarity with GA4, Dynamics 365/Salesforce, Shopify, Synxis, booking engine platforms, and CMS (Umbraco a plus)
Understanding of AI's impact on search and discovery
Exceptional stakeholder management skills, comfortable influencing at GM and C-suite level

Position location

Job Location

United Kingdom

Location

3rd Floor, 1 Knightsbridge SW1X 7LX London

Apply Now

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