Full-time | Permanent
Salary: Competitive + Performance Bonus
Help Shape the Next Chapter of a Global Brand
Bermar is a British success story with a truly international footprint. Our wine and Champagne preservation systems are trusted by premium hospitality venues in more than 130 countries, helping restaurants, hotels, bars and wine retailers deliver exceptional wine-by-the-glass experiences. From independent venues to internationally recognised hospitality brands, Bermar products play a key role in enhancing wine service around the world.
Over more than 35 years, we've built market-leading technology, an established international distribution network and a reputation for innovation, quality and reliability.
Now we're looking for a Head of Marketing to lead the next stage of Bermar's marketing evolution.
Reporting directly to the Managing Director, you'll take ownership of our global marketing strategy and function, strengthening our brand, creating demand and ensuring marketing makes a measurable contribution to commercial growth.
This is a high-impact opportunity to shape how an established international brand goes to market and further strengthen Bermar's position as a global leader in wine preservation technology.
Why Join Bermar?
Global Reach
- Offices in the UK, USA and Singapore
- Products sold and supported in more than 130 countries
- Well-established international distributor network
Market Leadership
- Market-leading technology with genuine competitive differentiation
- Strong presence in premium hospitality and wine sectors
- Opportunity to influence how an established global brand evolves and grows
Career Impact
- Reporting directly to the Managing Director
- Ownership of Bermar's global marketing strategy and function
- Significant influence over brand, demand generation and marketing investment
- International visibility and measurable commercial impact
- Opportunity to shape Bermar's future marketing capabilities
The Role
As Head of Marketing, you will lead Bermar's marketing strategy and activity across the UK and international markets.
You'll partner closely with the Managing Director, sales team and international distribution network to translate Bermar's commercial ambitions into a focused and measurable marketing strategy.
You'll own how Bermar positions itself, reaches its target customers and generates demand across markets. From brand and digital strategy to campaigns, product launches and distributor enablement, you'll ensure our marketing activity and investment are focused on the areas that create the greatest commercial impact.
This is a hands-on leadership role. You'll set the marketing direction and own the strategy, while remaining close to execution and working with colleagues, distributors, agencies and external partners to turn plans into results.
You'll also have the opportunity to shape the marketing resources, agency relationships and capabilities required to support Bermar's future growth.
Key Responsibilities
- Own and develop Bermar's global marketing strategy, ensuring it supports the company's commercial objectives and growth plans
- Define and strengthen Bermar's global brand positioning, proposition and messaging
- Build a demand-generation strategy that contributes measurably to qualified opportunities, pipeline and revenue
- Develop a strong understanding of our customers, markets and competitors and use these insights to inform marketing and commercial decisions
- Own the marketing plan and budget, prioritising investment according to commercial opportunity and return
- Lead Bermar's digital marketing strategy across website, SEO, paid media, email, content and other relevant channels
- Develop integrated campaigns for key customer segments, products and international markets
- Partner closely with the sales team to strengthen lead generation, conversion and sales enablement
- Enable Bermar's international distributors with effective campaigns, content, tools and brand guidance
- Lead marketing strategy for product launches and new market opportunities
- Ensure a consistent, premium Bermar brand experience across every customer touchpoint
- Manage and develop external agencies, suppliers and marketing resources
- Establish clear marketing KPIs and provide regular reporting on performance, pipeline contribution and ROI
- Continually test, learn and improve marketing effectiveness
- Shape the marketing resources, agency relationships and capabilities required to support Bermar's growth
What Success Looks Like
Success in this role will be measured not simply by marketing activity, but by its impact on the business.
You'll help deliver:
- A clear and differentiated global brand position
- Increased awareness and consideration within priority markets and customer segments
- A stronger and more predictable contribution from marketing to qualified pipeline and revenue
- Greater engagement and effectiveness across our international distributor network
- Successful product launches and market-development campaigns
- More effective use of digital channels, content and marketing investment
- Consistent, high-quality brand execution across international markets
- Clear visibility of marketing performance, ROI and commercial contribution
- A marketing capability equipped to support Bermar's next stage of growth
About You
You'll be a commercially focused marketing leader who understands that great marketing combines a strong brand with measurable business results.
You'll be equally comfortable discussing growth strategy and market positioning with senior leadership as you are working with colleagues, agencies or distributors to turn that strategy into action.
This role will suit someone who enjoys having genuine ownership and wants the opportunity to make a visible impact within an ambitious international business.
You'll likely bring:
- Significant marketing experience, with experience leading a marketing function or operating at Head of Marketing, Senior Marketing Manager or equivalent level
- A track record of developing marketing strategies that have contributed to measurable commercial growth
- Strong B2B marketing and demand-generation experience
- Strong understanding of brand strategy, positioning and proposition development
- Broad digital marketing knowledge across web, search, paid media, email, content and analytics
- Experience working across international markets, ideally through distributors, partners or an export-led business model
- Experience managing marketing budgets, agencies and external partners
- Strong commercial judgement and an ability to prioritise investment based on opportunity and return
- Confidence working directly with senior leadership and collaborating closely with sales
- Strong analytical skills and a focus on measurement, performance and continuous improvement
- The ability to combine strategic leadership with pragmatic, hands-on delivery
Advantageous but not essential:
Experience within:
- Hospitality
- Food & Beverage
- Premium brands
- Manufacturing
- Export-led businesses
What We Offer
Career & Impact
- Senior role within a growing international business
- Direct access to company leadership and decision-making
- Genuine ownership of global marketing strategy and execution
- Opportunity to shape a globally recognised British brand
- Structured personal development planning and regular career reviews
- Collaborative environment where ideas quickly become action
Reward & Recognition
- Competitive salary
- Performance-based annual bonus
- Annual salary review
- Life Assurance (Death in Service) & Income Protection
- Enhanced pension contributions: +50% after 5 years' service, 2x contribution after 10 years' service
Health & Wellbeing
- 20 days holiday plus Bank Holidays
- Additional day of holiday per year of service (up to 25 days)
- Christmas shutdown using only three days' annual leave
- Summer Fridays (June–August), finishing an hour earlier
- £400 annual Wellness Credit after 1 year's service
- Cycle to Work scheme
- Salary Extras employee discounts platform
Culture & Community
- Annual Summer & Christmas Party
- Company-funded team events
- Monthly company meetings with lunch provided
Work Location: In person
