The Events Manager will support the Business Development teams and fee earners through the planning and delivery of an effective and measurable events programme. The role will include a mix of responsibilities: delivering specific activities as detailed below, while managing a team of three. The events team organise a wide range of events for our UK and international offices, including client conferences, round tables and seminars, webinars, receptions, sports hospitality, client dinners held both in-house and at external venues, and a large bi-annual off-site partner conference.
The Events Manager will personally lead on high-profile and complex events, and in addition will be responsible for a busy and varied events calendar across multiple practice groups and UK and international offices, ensuring events are delivered on time, on budget and to a consistently high standard.
The core working hours will be 9.30am-5.30pm each day however, the team is expected to flex working hours to support events that run out of hours. You will be expected to work from the office 3 days per week to be aligned with the events calendar.
Roles and Responsibilities
- Work closely with BD colleagues and partners to shape event concepts that are client focused, aligned to Firm strategic priorities, and promote our brand. Create a plan of events for each financial year, collaborating with Client Development Managers and the Head of Client Development.
- Review event proposals as they arise with regards to their cost and value to the firm and present recommendations for each opportunity. Track regular (often annual) events and propose enhancements and efficiencies. Capture feedback and assess event outcomes to inform future planning and improvements.
- Plan and project manage events from start to finish, including bookings, equipment, managing invite lists, catering etc. and attend events as required to ensure smooth delivery. The Events manager will manage the Firm’s more complex, high profile events, including international events, and will manage other team members supporting the full events calendar.
- Manage all event related communications, from invitations through to post event follow up and internal promotion. Communicate effectively with Business Development team members and fee earners regarding upcoming events. Utilise the Firm’s intranet. Maintain an events calendar to be shared with senior stakeholders and maximise internal attendance at event.
- Oversee team in creating and monitoring the budgets for these events. Ensure cost effective delivery and adherence to set budgets; set up new suppliers, manage payments, handle invoice queries, liaising with budget holders and finance team.
- Use Vuture (email marketing system) and InterAction (CRM system) to manage the event invite process; regularly review the effectiveness of this and implement developments and improvements as required.
- Produce copy as required for event invitations and supporting materials. Manage event materials, merchandise and collateral, and feedback requests, ensuring quality and consistency.
- Create and implement a standard follow-up programme for all events, designed to measure value for money and return on investment. Provide reports on attendance rates, engagement levels and follow-up activity and successes.
- Produce and maintain best practice guidelines for the smooth running of smaller or non-client events where the events team is not in attendance and provide advice and guidance to other teams in the firm as required, e.g., HR team.
- Share best practice and collaborate with colleagues across Marketing and Business Development internationally. Provide support to other team members for podcasts and webinars.
- Maintain accurate event records, mailing lists and data using CRM and related systems. Manage a logical filing system for each event, utilising the Firm’s central document storage facilities.
- Oversee conference attendance, hospitality, and related activity.
- Manage and mentor Events Executives (x2) and Events Assistant in all day-to-day duties.
- Build strong relationships with venues and external suppliers.
- Research the marketplace to keep up to date with developments in events delivery, use of technology etc.
Skills and experience
- Proven experience in events management, to include experience in planning, budgeting, follow up activities and reporting as well as ‘on the day’ management.
- Extensive experience of managing an Events team.
- Experience delivering events within a professional services environment
- High level organisational skills and able to prioritise workloads, manage multiple projects and negotiate deadlines, often working with people cross site and in virtual teams.
- Strong communication skills and excellent attention to detail
- Experience of working with senior stakeholders and external suppliers
- Experience managing budgets and evaluating event outcome
- Familiar with virtual and hybrid event platforms
- Experience using Vuture and InterAction is desirable but not essential.
- Previous experience using email marketing and CRM systems is essential.
Person specification
- Practical, calm and solutions focused, particularly in live event environments.
- The confidence to suggest solutions, recommendations, and alternative ideas.
- Ability to embrace and promote a culture of excellence and service delivery for our clients.
- Flexible and adaptable, comfortable with change
- Practical and hands-on, yet able to take a proactive, imaginative, and strategic view about events support.
- Good persuader and confident presentation skills
- Comfortable working to short deadlines, with variable dependencies
- Exceptional team player, not afraid of being visible on a project.
- Enthusiastic and positive attitude
- Adhere to the firm's core values through working relationships, attitude, and behaviour.
- Creative approach to meeting challenges and opportunities
- Working together
- Integrity and respect
- Inclusive
- Personal impact and growth
- Driving high standards
- Commercial mindset
- Client - centric
- Responsible Business
Hybrid working - We adopt a hybrid and flexible working approach, dependent on the requirements of the role and subject to manager approval.
For a detailed specification please download the job description in the documents section of this page.
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