Activation manager Work, Jobs in Warrington, Chs (with Salaries)

Journey & Lifecycle Marketing Manager
K3 Advisory Group —Manchester
- £60,000 - £70,000 a year
- Hybrid work
- Team management
- AI
Quick apply
Senior Events Manager - THG Nutrition | Myprotein
THG —Manchester
- Training & development
- Leadership
- Annual leave
- Employee assistance programme
Quick apply
11d
Psychological Wellbeing Practitioner
Pure Innovations —Stockport
- £28,982 a year
- Full-time
- Experience working with individuals with disabilities
- Microsoft Office
- Master's degree
- Health & wellbeing programme
- Employee discount
Quick apply
Account Manager - Planning
Havas Group —Manchester
- Full-time
- Analysis skills
- Mentoring
- Analytics
Senior Manager, Growth
Journey Further —Manchester
- £50,000 - £58,000 a year
- Full-time
- Hybrid work
- Data analysis skills
- Business development
- Analysis skills
- Annual leave
Quick apply
23h
PR Manager
Matalan —Liverpool
- Full-time
- Employee discount
Quick apply
Communications Manager
Footasylum —Rochdale
- Hybrid work
Store Manager
HRVIETNAMSERVICES —Manchester
- £3,500 - £6,500 a month
- Full-time
- CRM software
- English
- Retail management
Quick apply
Personalisation Manager
VML/WPP Enterprise Solutions —Manchester
- Analysis skills
- Agile
- Communication skills
Quick apply
6d
Partnerships Marketing Manager | Lookfantastic
THG —Manchester
- Seasonal
- Annual leave
- Employee assistance programme
Quick apply
Switchboard operative
Alder Hey Children's NHS Foundation Trust —Liverpool
- £25,272 a year
- Part-time
- Mentoring
7d
Account Manager
Bright HR Limited —Manchester
- Up to £26,000 a year
- CRM software
- Employee assistance programme
- Employee discount
Influencer Manager
Matalan —Liverpool
- Full-time
- Employee discount
Quick apply
Social Media Executive
Applied Nutrition —Liverpool
- Up to £30,000 a year
- Full-time
- Marketing
- Social media management
- Data analysis skills
- Free parking
Quick apply
10d
Community Associate
WeWork —Manchester
- Full-time
- Bar
- Computer literacy
- Bachelor's degree
Hospitality Sales Manager
Eastlands Venue Services Limited —Manchester
- Hospitality
- Writing skills
- Hotel
- Employee assistance programme
- Employee discount
Quick apply
14d
Sales Manager - European Football
SPORTFIVE Global Holding GmbH —Altrincham
- Hybrid work
- Business development
- Communication skills
- Annual leave
- Employee assistance programme
Advertising Partnerships Manager | Lookfantastic
THG —Manchester
- Seasonal
- Annual leave
- Employee assistance programme
Quick apply
Personalisation Manager
VML —Manchester
- Hybrid work
- Analysis skills
- Communication skills
- Analytics
Quick apply
7d
Personalisation Manager Contract
VML/WPP Enterprise Solutions —Manchester
- Analysis skills
- Communication skills
- Analytics
Quick apply
6d

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Journey & Lifecycle Marketing Manager

K3 Advisory Group
Manchester

Quick apply

Job details

£60,000 - £70,000 a year

Benefits

Company pension

Qualifications

Email marketing
Salesforce Marketing Cloud
Marketing campaign planning
Performance reporting in digital marketing
Lead generation
Performance management
Team management
Sales pipeline
Customer loyalty building
Relationship management
Management reporting
Multi-channel digital marketing campaigns
AI
Business lead generation

Full job description

ROLE OVERVIEW

We are looking for a strategic and execution-focused Journey & Lifecycle Senior Manager to lead customer journey design and lifecycle marketing within the Marketing Operations function at K3 Advisory Group. You will own the Salesforce Marketing Cloud (SFMC) product and customer journey function - designing, building, and optimising automated journeys that nurture leads from MQL through to revenue and support cross-sell and retention objectives. Working closely with the CDP Product Manager, RevOps Manager, and campaign teams, you will ensure K3's customer communications are personalised, data-driven, and commercially effective.

COMMERCIAL OBJECTIVES

Direct + influenced multi-channel pipeline coverage & revenue
Improved sales conversion of pipeline to opportunity
ICP-hyper-personalised, scaled outreach with full-funnel coverage
Data integrity, health & sender reputation management
Cross-sell & referrer orchestration
Group + brand lead volumes, opportunity CVR, revenue acceleration - orchestrating customer journeys

KEY RESPONSIBILITIES

Leadership & Management

Own design, orchestration, governance & optimisation for lifecycle marketing and email/SMS channels
Transforming intelligence outputs from CRM, AI, ICP and behaviour into revenue-generating journeys
Sales pipeline orchestration, driving opportunity-to-revenue conversion

Functional Responsibilities

You will take functional ownership across 23 BUs, leading lead nurture, opportunity acceleration, cross-sell, referral partner, buyer, customer, event and sales enablement journeys.
You will own Salesforce Marketing Cloud (SFMC) end-to-end - Journey Builder, Contact Builder, Data Extensions, Automation Studio, Mobile Studio, Email Studio and the personalisation frameworks that sit across them.
You will build and manage a full journey portfolio spanning acquisition (lead, ICP and intent nurture), conversion (sales acceleration, opportunity nurture), growth (cross-sell), partner (referrer and introducer journeys) and retention (client engagement and reactivation).
You will develop the lifecycle marketing roadmap across every business, mapping the path from lead to MQL, SQL, opportunity, cross-sell and advocacy through a clear lifecycle framework, journey architecture and contact strategy.
You will design journey architecture from the ground up - entry logic and triggers, decision trees, exit and suppression logic, and channel orchestration - working closely with the AI Operations Manager and Performance team.
You will set the standard for how SFMC is built and managed, delivering execution standards, governance and reusable assets across Journey Builder, Automation Studio, Data Extensions, triggered sends and dynamic content.
You will operationalise AI-driven personalisation, turning inputs like ICP, intent, propensity, industry, persona and opportunity stage into tailored email content, CTAs, case studies, offers and send timing.
You will orchestrate journeys across email, SMS, website, sales notifications and paid audiences, defining the sequencing, cadence, frequency and escalation paths that keep communications relevant.
You will build K3's cross-sell engine, developing the models, journeys and group revenue programmes that unlock more value from every client relationship.
You will grow K3's partner and referrer channel through dedicated journeys for referrer onboarding, introducer nurturing, referral activation and reporting.
You will optimise journeys for revenue, not just opens - refining entry criteria, messaging, cadence and journey paths to maximise opportunity creation and pipeline generation.
You will own journey analytics and reporting, giving the business a clear view of coverage, engagement, commercial impact and operational health.
You will lead and develop your team, setting clear objectives and driving strong performance.
You will protect the customer experience through strong governance, owning contact frequency, suppression and prioritisation rules, resolving journey conflicts, and stewarding audience governance across the board.
You will stay ahead of evolving sender reputation and deliverability requirements from Microsoft and Google, proactively adapting K3's data integrity and sender practices as the rules governing email placement continue to change.

KEY PERFORMANCE MEASURES

Coverage - lifecycle conversion, revenue contribution, engagement performance
Coverage - personalisation coverage, CTR, conversion uplift
Quality - journey effectiveness, automation coverage, conversion performance
Quality - build quality, automation reliability, deployment velocity
Quality - deliverability, unsubscribe rates, complaint rates
Email channel - engagement, conversion
Revenue Ops - direct + influenced contribution across leads, SQLs, opportunities and revenue
Cross-sell / referrer - pipeline, revenue, conversion rate
Revenue optimisation - revenue per journey, pipeline per journey, opportunity conversion rate

WHAT WE OFFER

Competitive salary, commensurate with experience and seniority
Performance-related bonus linked to individual and business outcomes
Hybrid and flexible working arrangements
Structured professional development budget and learning opportunities
Pension and healthcare options
Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
A fast-paced, commercially driven environment with real scope for career progression

K3 Advisory Group is an equal opportunities employer. This job specification sets out the principal responsibilities for this role and is not an exhaustive list of duties. Responsibilities may evolve over time in line with the needs of the business.

Quick apply

Refine Your Search

activation manager jobs in warrington, chs

Journey & Lifecycle Marketing Manager

Senior Events Manager - THG Nutrition | Myprotein

Psychological Wellbeing Practitioner

Account Manager - Planning

Senior Manager, Growth

PR Manager

Communications Manager

Store Manager

Personalisation Manager

Partnerships Marketing Manager | Lookfantastic

Switchboard operative

Account Manager

Influencer Manager

Social Media Executive

Community Associate

Hospitality Sales Manager

Sales Manager - European Football

Advertising Partnerships Manager | Lookfantastic

Personalisation Manager

Personalisation Manager Contract

I want to receive the latest job alerts for activation manager in warrington, chs

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ROLE OVERVIEW

COMMERCIAL OBJECTIVES

KEY RESPONSIBILITIES

KEY PERFORMANCE MEASURES

WHAT WE OFFER

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