Role Overview
We are looking for a hands-on Head of Performance to lead and deliver the B2B digital lead generation strategy, including performance marketing, website optimisation, and telesales optimisation initiatives across the business. This role combines strategic leadership with practical execution, making it ideal for someone who is equally comfortable setting direction and rolling up their sleeves to implement campaigns, analyse data, and improve digital performance. Working in a fast-paced environment, across a diverse range of companies that make up the K3 Advisory Group, you will work closely across sales & marketing to deliver leads, wins and revenue goals. Reporting into the Chief Growth Officer, you will help lead the digital transformation establishing both system and channel end-to-end integrations, RevOps reporting funnel to day-to-day optimisation working with telesales teams and leading the digital and paid media marketing functions.
The successful candidate will own the digital roadmap, manage key platforms and agencies, and drive measurable growth across acquisition, engagement, and conversion channels.
Key Responsibilities
Digital Strategy & Leadership:
- Develop and execute the company’s digital strategy aligned with commercial goals, delivering a RevOps reporting system managing the end-to-end pipeline in a high-velocity sales environment
- Expand the paid & non-paid channel mix delivering monthly, quarterly to annual lead targets, while improving the marketing cost and ROAS % and pipeline conversion ratios, working with sales
- Manage and grow the digital team including paid media specialists, paid search managers, SEO functions (technical to front-end content optimisation and link building), and CRO, while working with the CRM and automation teams, connecting the customer experience to wider campaigns delivered by the marketing team
- Identify opportunities for growth across digital channels
- Report on digital performance to senior leadership
Hands-On Delivery:
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and qualified lead conversions
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency
- Campaign & Ad creation: working with the creative teams and agency where appropriate, you will deliver the creative and ad roadmap for optimal channel effectiveness
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
Performance & Analytics:
- RevOps: Build RevOps reporting dashboards in Salesforce, managing the end-to-end lead pipeline across telesales and marketing teams
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights
- Attribution: Build the attribution model delivering the overall target bCPL to marketing cost % while establishing transparency on channel contribution to revenue
- Integrations: Working alongside the Salesforce Administrators and development teams you will set up the API integrations to event tags to deliver a healthy pipeline optimised to sales performance
- Customer Journey Connectivity: Working with the marketing automation and CRM teams you will support on the end-to-end customer journey, including lead scoring to upsell/cross-sell initiatives
Team & Stakeholder Management:
- Manage external agencies and freelancers
- Collaborate with sales, marketing, product, and IT teams
- Develop, grow and mentor junior to mid-level digital team members where applicable
- Establish performance metrics and team KPIs aligned to lead, win and revenue goals
- Ensure projects are delivered on time and within budget
Required Skills & Experience:
- 7-10 years’ experience in digital marketing or digital leadership roles
- Experience in B2B high-velocity lead generation
- Strong hands-on experience with:
o Google Analytics / GA4
o Search platforms (Google Ads & Bing)
o Display platforms such as GDN or Stackadapt
o Paid social including Meta, LinkedIn, YouTube and TikTok
o SEO including technical SEO, content optimisation to link building strategies
o Website optimisation leading CRO functions
o CMS platforms (WordPress, Webflow, Shopify, etc.)
o CRM and marketing automation systems
o SEOClarity/SEMRush or equivalent, Looker Studio, Attribution software such as DreamData, CRO tools such as VWO, Hotjar or Convert.com, PPCprotect or equivalent
- Strong commercial awareness and analytical skills
- Technical experience including API/CAPI/Event tag integrations with platforms such as Salesforce to attribution/reporting tooling
- Experience managing agencies and digital budgets
- Excellent communication and stakeholder management abilities
- Knowledge of UX/UI principles
- Familiarity with HTML/CSS or technical SEO
- Experience with Salesforce, Salesforce Marketing Cloud or similar platforms
