Global Operations
Platform Campaign Merchandise Manager, Project Intern (Campaign UK), 2026 Start (BS/MS)
Location
:
London
Employment Type
:
Intern
Job Code
:
A209116
Responsibilities
About the team
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:
– Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) by analyzing industry trends, competitor offerings, and TikTok user insights, directly driving GMV, conversion rates, and average order value (AOV) growth.
– Design merchant incentive mechanisms using platform resources (traffic support, subsidies, data tools) to attract high-quality merchants and premium, competitively priced products; collaborate with the Industry AM team to expand merchant coverage and enhance recruitment efficiency.
– Create targeted subsidy strategies for campaigns and conduct A/B tests to optimise subsidy ROI, unlocking user acquisition and repeat purchase growth.
– Coordinate with Product, Data Analytics, and Engineering teams to consolidate product feature requirements and build data infrastructure, enabling data-driven strategy adjustments and stakeholder alignment.
Qualifications
Minimum Qualifications
- Enrolled University students in Marketing, Business, Economics, Data Analytics, Communications, or related fields.
– Core Competencies: Strong logical reasoning and data analysis skills, including proficiency in Excel, SQL, and data visualisation tools
– Soft Skills: Excellent cross-functional communication and collaboration abilities to coordinate resources across BD, Product, and Data teams and deliver projects on tight deadlines; proactive mindset and adaptability to thrive in a fast-paced, dynamic e-commerce environment.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
