Main purpose of the job:
To maintain and increase sales of products through coordinating various written and visual mediums (face-to-face and digitally). To work closely with the Sales and Marketing Director and Procurement Manager to implement and execute sales campaigns to achieve superior customer engagement and transactions and contribute to sustainable growth. To plan, develop and implement strategies that deliver all-year round sale of products (including seasonal promotions). To creatively and thoughtfully present merchandise to brand guidelines.
Main tasks of the job:
1. Sales Management through the analysis, interpretation and tracking of sales, customer needs and feedback, market trends, product ranges, product needs, online and shop sales, events and to plan accordingly/responsively;
2. Create product sales literature – design, produce copy, coordinate and style photography for content;
3. Manage all product web listings, including SEO-focused sales copy, product details, action photography, and the creation and monitoring of Meta advertising campaigns.
4. In conjunction with the Sales and Marketing Director and Stock & Procurement Manager, create seasonal sales promotions, execute and publish to both web/printed literature and distribute accordingly;
5. Write, design, format and publish email newsletters for the sales and marketing department;
6. Deal with ‘non-over-the-counter’ sales’ enquiries, i.e., wedding favours, Rum Butter, large orders, bespoke orders, corporate and special events;
7. Manage, care and develop relationships with existing and new corporate customers;
8. Develop new markets and execute campaigns for ‘non-over-the counter’ sales;
9. Plan, create and implement sales promotions within our shops;
10. Communicate with shop and event staff internally, and with customers externally, through sales boards, literature, and creative displays;
11. Maximise customer interest and sales levels by displaying products creatively and appropriately, i.e., seasonal and/or promotional;
12. Deliver face-to-face front-of-house staff training and manage retail training manuals;
13. Support the Hawkshead shop (once a week or biweekly) and Grasmere shop (occasional support as and when) and undertake barista training;
14. Provide support at events across the country as required, including weekends and work outside normal hours;
15. To undertake any other duties, reasonably requested by the Directors and Senior Leadership to ensure that sales and marketing opportunities for the business are explored, executed and maximised for sustainable growth.
Salary: £32,000 – £37,000
Location: Grasmere, Lake District National Park (on-site role)
Days & hours of work: Monday to Friday 9am – 5.30pm (1 hour for lunch)
Essential skills and experience:
- Attention to detail is paramount;
- Proven track record of working within retail and merchandising (minimum 3 years experience);
- Highly proficient in Microsoft Office, IT systems and e-commerce workplace applications;
- Print and publications, copywriting, design guidance and proofing;
- Creative skills in merchandising, styling and photography;
- Highly effective communicator at all levels and through all mediums;
- Personable, presentable and with first-class customer service skills;
- Highly motivated and organised with excellent time management;
- Able to manage and co-ordinate several projects at once;
Desirable:
- Qualifications in a sales, marketing or merchandising discipline(s);
- Experience of working within a food, artisan business or heritage brand;
- Social media experience.
To Note:
- A special confidentiality agreement must be signed as part of the appointment process.
- This on-site position is located with the marketing office in Grasmere and is not offered hybrid or remote.
- UK Driving License is required for this role.
- Additional working outside normal office hours may be required to meet the demands of the business;
- Uniform provided and to be worn when required.
Our provision & benefits:
We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park. As part of a successful, friendly family business that prides itself on its social responsibility and commitment to the charitable sector. The role includes a six‑month probationary period. The following benefits (points 1, 4, 5 & 7) after 6 months’ probationary period, point 2 after one year’s service:
1. Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;
2. A day’s pay on your birthday;
3. Free parking in Grasmere for non-residents;
4. ‘My Cumbria Card’, offering discounts on regional attractions and facilities;
5. Staff discount;
6. Paid external courses that support the role;
7. £50 worth of goodies of your choice;
8. Free refreshments and unlimited Grasmere Gingerbread® while at work.
Vision and Mission:
Our mission is to make ‘the best gingerbread in the world’ and deliver a truly unique sensory experience.
Our vision is threefold; to respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation.
About us:
Grasmere Gingerbread® is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria. Our core values are passion, trust, integrity, authenticity, excellence and respect.
Recruitment process:
1. Application forms (downloaded from the website under ‘Contact’ – Employment) and covering letter* are reviewed against essential skills and experience.
2. If selected, you will be contacted for an initial telephone discussion regarding your application.
3. If your application is taken forward, you will then meet with the Directors via Zoom.
4. At this stage, successful candidates will then be invited into the business to undertake relevant assessments, meet the team, site tour and panel interview.
*please provide a cover letter with your application form stating why you would love to work for Grasmere Gingerbread® and what you feel you would bring to the role.
Thank you for your interest.
Pay: £32,000.00-£37,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
Application question(s):
- This is an on-site role. Please confirm your current location and the approximate time it would take you to commute to Grasmere Gingerbread?
- What excites you the most about the opportunity to work at Grasmere Gingerbread®?
Experience:
- Sales: 3 years (required)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
