Amazon Web Services (AWS) is seeking an experienced Analyst Relations (AR) Manager to lead its EMEA AR program. The EMEA AR lead will develop, manage and execute the regional AR strategy and tactics to effectively communicate key differentiators across AWS’s broad portfolio of services in region.
The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from start-ups to Fortune 50 enterprises. Cloud computing is arguably one of the most impactful developments in technology within the last 20 years. AWS is a pioneer and leader in the fast-growing field of cloud computing and AI. Because of this, there are thousands of analysts worldwide who are trying to understand AWS to then help their clients realize the transformation potential of cloud computing and AI for their business. AR’s role is to inform these analysts and explain how AWS is different from traditional IT infrastructure offerings, and to work with these analysts to understand core customer requirements and concerns.
The ideal candidate possesses significant Analyst Relations experience and a track-record of demonstrating successful AR program management and delivery – this includes the ability to quickly understand technically deep topics and translate them into actionable insights, successfully deliver on numerous collaborative projects, and manage day-to-day operations related to program activities in a global and highly matrixed organization. In this role, the candidate will have a direct opportunity to innovate AWS regional AR programs and measurement of results via new approaches. They must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, multiple internal and external stakeholders, and identifying market segment challenges and opportunities for our customers. This person will be a team player and will be resourceful in building relationships across the larger AR and AWS organization across a multitude of time zones and languages.
This position is full-time, and will be located in an Amazon/AWS corporate office based in the following locations: UK (London)
Key job responsibilities
Develop and execute an AR program for AWS’s EMEA business to increase regional analyst awareness and positive perception of AWS’s broad portfolio of services
Proactively manage AWS’s presence and performance in regional analyst evaluations and research, analyst recommendations, and communications
Drive utilization of AR assets (research reports, evaluations etc.) in AWS’s marketing and sales channels
Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics
- Shape regional business strategy by delivering actionable insights, data, information, and competitive analysis to marketing & sales leaders in EMEA
Prioritize and manage incoming requests for information, research review, customer references, event speakers, and research
Write presentations and prepare AWS Executives for engaging with analysts
Drive alignment with sales and marketing teams to maximize awareness of customer requirements, existing market evidence, and AR program impact
A day in the life
The EMEA AR lead will develop and execute an AR program that accelerates the education of IT industry analysts in EMEA, effectively communicate key AWS differentiators in our broad services portfolio, and drive third-party analyst insight back into the business to inform senior leadership and impact GTM strategy in region. You will need a good balance of soft skills, in particular the ability to forge relationships with senior executive business owners, combined with a strong understanding of the hyperscaler landscape. The ability to stay across fast-paced product innovation and translate complex technical concepts into a compelling analyst narrative is core to the role.
About the team
The AWS Analyst Relations team aligns to AWS marketing's key objective of making AWS stand for AI leadership. We do this by engaging and educating IT industry analysts to provide actionable insights, influential assets and direct customer counsel to help organizations choose, use and grow with AWS, and to hire and develop the best AR practitioners in the business. This role reports into the Global Field Analyst Relations team which is responsible for transforming analyst insights, analyst sentiment/share-of-voice, and positive presence in regional research/reports into competitive advantage for our regional marketing and sales teams.
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