Role Overview
Custoris is seeking its first Business Development Executive — a commercially driven leader who can build and execute a growth strategy across all three divisions of the group: Custoris Labs (SaaS governance platform), Custoris Consult (advisory and research services to healthcare providers and educational institutions and individuals), and Custoris Academy (CPD-accredited compliance training).
This is a foundational senior hire. You will not inherit a commercial function , you will build it. Reporting directly to the directors, you will develop pipelines, close partnerships, lead on procurement submissions, and represent Custoris in front of NHS commissioners, local authorities, and relevant sector buyers.
The role demands credibility in four areas simultaneously: commercial development, technology, education and health and social care governance. If you understand how commissioners and care providers think, how SaaS scales, and why the CQC Single Assessment Framework or the proposed new sector aligned framework matters — this role was designed for you.
Key Responsibilities
- Develop and own the commercial growth strategy across all three Custoris divisions, with clear targets and timelines agreed with the directors
- Identify, target, and close new partnerships with NHS commissioners, local authorities, independent care providers and own marketing and CRM pipelines.
- Build and manage a structured B2B sales pipeline for custoris labs and Survelix platform, from lead generation through to signed contracts.
- Establish referral pathways and contract officers relationships to support Custoris Consult and Custoris academy growth in Coventry and neighbouring areas.
- Drive learner enrollment growth for Custoris Academy through employer partnerships, Skills for Care channels, and direct-to-provider engagement
- Represent Custoris at sector conferences, procurement panels, and industry events
- Lead the preparation of tender documents, commercial proposals, and grant applications
- Produce monthly pipeline and market intelligence reports for the directors.
- Identify and develop strategic alliance opportunities that amplify the group's reach and credibility.
- Contribute to investor-facing materials and commercial narrative as the group scales
Key Performance Indicators
Digital Custoris labs and Survelix Platform Contracts
Minimum 5 new care provider or NHS contracts signed within the first 12 months of appointment for Survelix and Custoris Academy.
Academy External Learner Enrolments
100+ learner enrolments from external organisations within the first 12 months.
Group Revenue Pipeline
Qualified pipeline of £100,000+ ARR built within 12 months.
Group Strategic Partnerships
2 or more signed strategic partnership agreements (NHS / ICB / Local Authority) within 12 months.
Group Procurement Submissions
Lead or co-lead a minimum of 4 procurement and tender submissions per year.
Qualifications
- Degree-level education or equivalent professional qualification — any discipline considered
- Business development, commercial management, or sales qualification desirable (e.g. CIM, ISM)
- Project management qualification (Prince2, APM, or equivalent) advantageous however we may offer to fund this qualification for the right individual
- Evidence of continuing professional development in health and social care, governance, or technology preferred
- Formal qualification or training in procurement / tender management is a plus
Experience RequiredBusiness Development
- Proven track record in B2B business development, commercial management, or senior sales — preferably in regulated or public-sector adjacent markets
- Demonstrable experience structuring, negotiating, and closing commercial agreements and partnerships
- Experience leading or materially contributing to tender and procurement bids, including framework agreements
- Familiarity with CRM systems and structured pipeline management processes
- Experience identifying and converting complex, multi-stakeholder opportunities with long sales cycles
Technical
- Practical familiarity with SaaS platforms and technology-led products — able to represent a software product confidently to non-technical buyers
- Understanding of data, reporting, and governance platforms in an operational context
- Experience working with, selling into, or procuring technology for NHS, local authority, or social care settings desirable
- Comfortable interpreting product roadmaps, integration requirements, and technical specifications in commercial conversations
- Experience with digital health, care technology, or govtech ecosystems is a material advantage
Health and Social Care Leadership and Governance
- Substantive experience working in, or commercially with, UK health and social care — adult social care experience strongly preferred
- Working knowledge of CQC regulation and the Single Assessment Framework (SAF), including quality statement requirements and inspection methodology
- Understanding of NHS and local authority commissioning and contract structures
- Familiarity with Skills for Care, CPD frameworks, and workforce development commissioning within the sector
- Prior experience as a health and social care Manager, governance lead, or compliance officer within any care setting is a significant advantage
Personal Attributes
- Entrepreneurial in mindset, structured in execution — able to build from scratch without losing commercial rigour
- Credible across multiple audiences: board-level, commissioner, operational, and technical
- Strong written communicator — able to produce compelling proposals, bids, and commercial narratives independently
- Self-directed and comfortable in ambiguity — this is an early-stage group with high growth potential and genuine complexity
- Mission-driven: committed to raising the standard of UK adult social care governance
- Collaborative and transparent — contributes to a culture of accountability across the group
What We Offer
- Salary: £35,000 – £45,000 base, depending on experience
- Performance-related bonus linked to agreed KPIs
- Equity / share option scheme under consideration for exceptional candidates
- Remote-first with hybrid working — Coventry office available
- Direct access to and genuine influence on group strategy
- Full access to Custoris Academy CPD training programmes
- Opportunity to grow into a Group Commercial Director role as the organisation scales
Interviews starts from 20/05/2026. We reserve the right to close this advertisement before the end date once we the right individual has been found.
Job Types: Full-time, Permanent
Pay: £35,000.00-£45,000.57 per year
Benefits:
- Company pension
- Free parking
- On-site parking
- Sick pay
- Work from home
Ability to commute/relocate:
- Tile Hill CV4 8EX: reliably commute or plan to relocate before starting work (required)
Education:
- Diploma of Higher Education (required)
Experience:
- Management: 5 years (required)
Language:
Work authorisation:
- United Kingdom (preferred)
Work Location: In person
