Founded in 1979 and headquartered in Ashbourne, Derbyshire, C.W. Sellors Group Ltd is one of Britain’s most distinguished independent jewellery and watch retailers. With over four decades of heritage, we operate six boutiques across the Midlands and Peak District alongside three ecommerce platforms (C.W. Sellors, Jura Watches, and W.Hamond) and our own jewellery-making and gemstone-cutting workshops at our Ashbourne head office.
We are proud specialists in fine jewellery, luxury watches and rare British gemstones, including Blue John and Whitby Jet.
Having recently emerged from a period of administration under a new ownership and management structure, we are rebuilding our ecommerce operations with pace and purpose. This is a genuine opportunity to join us at a pivotal moment and shape the digital future of a brand with real heritage and real ambition.
Job Summary
This is a hands-on, ownership-level role for an ecommerce professional who combines strategic understanding with genuine willingness to do the work themselves. We are not in a position to build out a large team or outsource development tasks just yet, so the right candidate will be comfortable operating as a capable individual contributor whilst setting the direction for the function.
You will take full ownership of the day-to-day management, performance and improvement of our three ecommerce platforms, from technical SEO remediation and catalogue cleansing to conversion rate improvements and content development.
This role sits at the centre of our commercial recovery and growth agenda. Done well, it has the scope to grow significantly.
Responsibilities
Platform Management & Daily Operations
– Own the day-to-day running of all three Shopify-powered ecommerce websites: C.W. Sellors, Jura Watches and W.Hamond
– Manage product catalogues, ensuring accuracy of listings, imagery, descriptions and pricing across all platforms
– Monitor and report on site performance using Google Analytics 4, Google Search Console and Shopify analytics
– Ensure checkout functionality, payment options and customer journeys are working correctly at all times
– Act as first point of escalation for platform-related technical issues
SEO & Technical Remediation
– Lead the implementation of the defined SEO action list across Jura Watches, C.W. Sellors and W. Hamond
– Manage and quality-control technical fixes including broken link resolution, canonical URL corrections, alt text population, redirect strategy and XML sitemap improvements
– Manage Google Search Console submissions, de-indexing requests and crawl coverage monitoring
– Oversee ongoing meta description, H1 and on-page content improvements as part of a structured programme
Conversion Rate & Customer Experience
– Identify and prioritise conversion rate improvements across all three platforms, using data to validate decisions
– Work to ensure the online customer experience reflects the quality and refinement of our boutique environments
– Support the progressive reintroduction of paid media campaigns (PPC and shopping) as platform foundations are restored
Content & Product
– Write and improve product descriptions across all three sites in the C.W. Sellors brand voice
– Commission and quality-control SEO content including buying guides, gemstone education articles, and seasonal gift guides
– Lead email marketing campaign production for key retail dates including but not limited to, Valentine’s Day, Mother’s Day, Christmas and new collection launches
– Maintain and grow the lifestyle image library in partnership with the wider team
Reporting & Commercial Oversight
– Provide the Managing Director with regular performance updates covering traffic, conversion, revenue and priority workstream status
– Maintain a live issues and opportunities log, ensuring actions are tracked and progressed to completion
– Contribute to commercial decisions around brand partnerships and stock investment by providing digital performance insight
PERSON SPECIFICATION
Essential
– Proven experience in an ecommerce management role, with demonstrable ownership of a multi-product or multi-site operation
– Strong working knowledge of Shopify (or comparable platform) including catalogue management, theme settings and analytics
– Solid understanding of SEO principles and the ability to implement technical and on-page improvements directly or in close coordination with a development team
– Comfortable working with data: able to draw meaningful commercial insight from Google Analytics 4, Search Console and platform reporting tools
– Excellent written English with the ability to produce polished, brand-appropriate copy independently
– A self-starter who takes full ownership of their workload and proactively solves problems without requiring close supervision
– Willing and able to carry out detailed, admin-intensive tasks (from bulk catalogue updates to image optimisation) without delegating to others
– Strong organisational skills and the ability to manage multiple workstreams simultaneously
Desirable
– Experience working within a luxury, heritage, or premium retail brand
– Familiarity with SEO agency management and the ability to direct and interrogate agency output
– Experience with email marketing platforms and campaign delivery
– Knowledge of Google Merchant Centre, product feed management, and shopping campaigns
– Experience supporting or managing paid search (PPC) activity
– An appreciation for fine jewellery, watches, or British heritage goods
WHAT WE OFFER
– A salary of £45,000–£55,000 per annum, dependent on experience
– A rare opportunity to take genuine ownership of ecommerce across three established brands at a pivotal point in their development
– The chance to build and shape a function, with scope for the role to grow as the business scales
– On-site working at our Ashbourne head office, surrounded by a dedicated and knowledgeable team
– Staff discount across our jewellery and watch collections
– Association with a proud British brand that’s been trading for almost half a century
To apply, please send a CV and covering letter to. In your covering letter, please explain what attracts you to this particular opportunity and outline the ecommerce platforms and projects you have owned previously.
Pay: £45,000.00-£55,000.00 per year
Benefits:
Ability to commute/relocate:
- Ashbourne DE6 1EA: reliably commute or plan to relocate before starting work (preferred)
Experience:
- E-commerce: 3 years (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
