Lettings Sales Consultant
T Samuel Estate Agents Location: Mountain Ash / Hirwaun / wider South Wales Reports to: Head of Lettings
About T Samuel Estate Agents
T Samuel Estate Agents is an ambitious, fast-growing estate agency with a clear objective: to become the leading estate agency brand in Wales.
Our lettings division is a major part of that growth plan. We already have a strong local reputation, an established lettings operation, and a capable back-office team. We are now looking for a high-performing sales-focused individual to help us rapidly grow our landlord client base.
This is not a passive lettings role. This is a frontline growth role for someone who can generate landlord leads, win instructions, and bring new managed properties into the business.
We want winners only.
The Role
We are seeking a Lettings Sales Consultant who can independently generate landlord opportunities, attend appointments, win new instructions, and close landlords onto our lettings and management services.
Your role is to grow the lettings book.
You will not be expected to manage day-to-day property administration. Our internal lettings and back-office team will handle the ongoing management, compliance, tenant progression, maintenance coordination, administration, and operational support.
Your focus is simple: find landlords, win landlords, close landlords.
Key Responsibilities
Landlord Lead Generation
You will be expected to proactively generate new landlord opportunities through:
· Direct prospecting of landlords and property investors
· Following up historic landlord leads and previous valuations
· Contacting owners of rental properties and investment properties
· Building relationships with developers, investors, mortgage brokers, solicitors, accountants, builders, trades, and local business contacts
· Networking with local property professionals and portfolio landlords
· Identifying landlords currently using competitors
· Targeting self-managing landlords who may benefit from professional management
· Door-knocking, phone calls, social media outreach, local events, and referral generation
· Creating your own pipeline rather than waiting for leads to be handed to you
You must be confident generating opportunities from a standing start.
Winning Lettings Instructions
You will attend landlord appointments and be expected to:
· Present T Samuel Estate Agents professionally and confidently
· Explain our lettings, tenant-find, and full management services
· Demonstrate why landlords should trust us with their property
· Explain our local market knowledge, tenant demand, compliance support, and management process
· Handle objections around fees, rental values, existing agents, self-management, and service expectations
· Build urgency and confidence with landlords
· Close instructions at the appointment or through structured follow-up
A landlord conversation only matters if it converts into a signed instruction.
Closing New Managed Properties
Your primary commercial objective will be to bring new managed properties into the business.
You will be responsible for:
· Converting landlords onto management agreements
· Increasing the number of properties under management
· Securing portfolio landlords where possible
· Maximising management fee income
· Creating cross-selling opportunities across sales, lettings, maintenance, insurance, mortgages, utilities, and other value-added services
· Ensuring a smooth handover to the lettings operations team once the instruction is won
Once the landlord is closed, our team will support the operational delivery. Your responsibility is to win the business and make sure the handover is clean, professional, and commercially clear.
What You Will Not Be Doing
This is not a back-office lettings administration role.
You will not be spending your days buried in paperwork, chasing routine maintenance, processing tenant documents, or managing every administrative detail of the tenancy lifecycle.
Our team will handle the management and back-office function.
Your role is sales, growth, landlord acquisition, and instruction generation.
What We Are Looking For
We are looking for someone with:
· Proven sales ability, ideally in lettings, estate agency, recruitment, car sales, financial services, B2B sales, or another target-driven environment
· Strong closing skills
· Confidence speaking to landlords, investors, and business owners
· High energy and resilience
· A serious work ethic
· Excellent communication and negotiation skills
· Ability to generate your own leads
· Commercial hunger and a desire to earn
· Strong local knowledge or the drive to develop it quickly
· Professional presentation and attention to detail
· A competitive, positive, can-do attitude
Lettings experience is desirable, but not essential. Sales ability, hunger, discipline, and drive matter more.
The Type of Person Who Will Succeed
You will succeed in this role if you are:
· A natural hunter, not a farmer
· Highly self-motivated
· Comfortable with targets and accountability
· Confident picking up the phone and creating conversations
· Prepared to knock doors, chase leads, network, and ask for business
· Relentless with follow-up
· Good at building trust quickly
· Comfortable asking for the instruction
· Resilient when landlords say no
· Competitive and motivated by winning
· Focused on growth, income, and results
· Excited by helping us build the largest estate agency brand in Wales
Performance Expectations
This role will be measured by clear growth outcomes, including:
· Number of landlord leads generated
· Number of landlord appointments booked
· Number of new instructions won
· Number of managed properties added
· Management fee income generated
· Portfolio landlords secured
· Conversion rate from appointment to instruction
· Quality of handover to the lettings team
· Speed and consistency of follow-up
· Contribution to wider lettings book growth
This is a performance role. Results will be visible, measured, and rewarded.
What We Offer
· The opportunity to join an ambitious estate agency with serious growth plans
· A strong local brand with an existing lettings platform
· An experienced team to manage back-office, compliance, administration, and property management
· Clear focus: you sell, we support delivery
· Training, coaching, and mentoring from commercially experienced leaders
· Genuine career progression as the lettings division grows
· Opportunity to become a key figure in scaling the lettings business across South Wales
· Competitive salary and performance-related commission package
Our Culture
T Samuel Estate Agents is building a culture based on:
· Winning
· Accountability
· High standards
· Hard work
· Commercial growth
· Professionalism
· Client care
· Speed of action
· Relentless follow-up
We are proud of our local roots, but our ambition is much bigger. We are building a business that can dominate the South Wales property market.
Summary
This is not a role for someone who wants to sit behind a desk and wait for landlord enquiries.
This is a role for a serious salesperson who wants to generate landlord leads, win instructions, close management agreements, and be rewarded for performance.
Your job is to grow the lettings book.
Our job is to support you with the team, systems, and operational delivery behind you.
If you are hungry, resilient, commercially sharp, and ready to win, we want to hear from you.
Pay: £26,000.00-£36,000.00 per year
Benefits:
Work Location: In person
