Crm & lifecycle manager Work, Jobs in Chester, Chs (with Salaries)

CRM & Lifecycle Manager
Hovia —Liverpool
- £42,000 - £48,000 a year
- Full-time
- Hybrid work
- CRM software
- English
- Continuous improvement
- Free parking
- Health & wellbeing programme
Quick apply
6d
Email Marketing Manager
ChloBo —Chester
- Up to £32,000 a year
- Full-time
- Hybrid work
- Marketing
- Project management
- Bachelor's degree
- Free parking
- Work from home
Quick apply
Business Development Manager
Fix Facilities Management —Wirral
- £40,000 - £50,000 a year
- Full-time
- Hybrid work
- Sales
- Business development
- Driving
Quick apply
11d
Marketing Manager
Pro Gases UK —Bootle
- £40,000 - £45,000 a year
- Full-time
- English
- IT
- Welding
- Health & wellbeing programme
Quick apply
Senior Marketing Manager
DFS —Warrington
- Leadership
- Employee assistance programme
- Employee discount
Quick apply
3d
Senior Marketing Manager
Alfred H Knight Group —Liverpool
- Full-time
- Hybrid work
- Spanish
- Sales
- Marketing
- Employee assistance programme
Quick apply
Business Development Manager - OT Cyber Security
Yokogawa —Runcorn
- Full-time
- Engineering
- Business development
- Bachelor's degree
Document Configuration Analyst
The Granite Group —Liverpool
- Up to £30,000 a year
- Full-time
- Hybrid work
- Analysis skills
- JavaScript
- Scripting
- Flexible schedule
Quick apply
Marketing Executive - Auctions
Cox Automotive —Chester
- Full-time
- Hybrid work
- CRM software
- Travel
- Communication skills
Business Development Coordinator
Mercury Hampton Ltd —Wirral
- £32,000 - £35,000 a year
- Full-time
- CRM software
- Sales
- Business development
Quick apply
Project Manager
Aqua Consultants —Warrington
- Full-time
- Remote
- CRM software
- Microsoft Office
- Project management
- Annual leave
- Employee assistance programme
Quick apply
People and Operations Coordinator
Angel Solutions —Liverpool
- £26,000 - £28,000 a year
- Part-time
- Hybrid work
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Annual leave
Quick apply
Pre-Contract Administrator
Gallifordtry —Warrington
- Full-time
- Continuous improvement
- Organisational skills
- Construction
- Employee assistance programme
- Employee discount

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crm & lifecycle manager jobs near chester, chs

CRM & Lifecycle Manager

Hovia -
Liverpool

Quick apply

Job details

Permanent | Full-time
£42,000 - £48,000 a year
6 days ago

Benefits

Free parking
Casual dress
Health & wellbeing programme
Cycle to work scheme
Season ticket loan
Annual leave
Flexitime
Company pension
Work from home
Company events
Employee assistance programme
Employee discount
Flexible schedule
Sick pay
On-site parking

Qualifications

CRM software
English
E-commerce
Continuous improvement
Marketing automation
Google Analytics
Communication skills
Copywriting

Full job description

TEAM: Consumer Sales

COMPANY: Gimmersta Wallpaper UK Ltd (Hovia)

REPORTS TO: Head of Consumer Sales

EMPLOYMENT TYPE: Full-time

Salary: £42,000 - £48,000

ROLE DESCRIPTION

The CRM & Lifecycle Manager owns the customer lifecycle strategy, driving retention, repeat purchase, and Customer Lifetime Value through data-led CRM, segmentation, marketing automation, and data-driven insights.

The role connects customer insight with communication strategy, ensuring messaging across campaigns, product launches, and selected PR activity is commercially effective, brand-aligned, and performance-driven. By linking traffic, onsite behaviour, and retention data, the position plays a central role in delivering sustainable revenue growth.

Objective:

Increase Customer Lifetime Value (CLV) and retention by delivering highly relevant, data-driven customer communication and lifecycle optimisation across all markets.

Key KPIs:

CLV (Customer Lifetime Value)
Retention Rate & Repeat Purchase Rate
CRM Revenue (sales attributed to email flows & Campaigns)
Engagement rates (CTR/ Open Rate / Unsubscribe etc.) in campaigns
Sample to Product Purchase conversion Rate
Overall funnel efficiency (drop-offs, segment behavior)

AREAS OF RESPONSIBILITY

CRM & Marketing Automation

Design, build, and continuously optimise automated communication flows and campaigns across acquisition, post-purchase, retention, reactivation, and loyalty.
Develop advanced segmentation and personalisation strategies based on behavioural and transactional data. Ensure localisation and optimisation across international markets - liaising with internal Global teams.
Own campaign planning and execution, including audience logic, targeting, timing, coordination with Tech and Creative, and structured post-campaign performance analysis.
Lead the development and execution of the discount strategy, spanning onsite promotional activity and automated lifecycle discount structures.
Collaborate with Brand & Creative to develop content that strengthens the customer journey, while remaining performance-focussed.

Customer Insights & Analysis

Monitor, analyze, and visualize the customer journey from first visit to repeat purchase.
Identify bottlenecks and commercial opportunities in the funnel and propose improvements together with E-commerce and Performance.
Conduct cohort, segmentation, and behavioural analysis to inform retention strategy.
Produce ongoing reports (GA4, Looker, in-platform) and ad hoc insights for the team and organization.

Retention & Growth

Develop and execute strategies to increase repeat purchase, loyalty, and customer satisfaction, utilising structured A/B testing programmes across channels.
Own and optimise key lifecycle journeys such as sample-to-purchase and post-purchase education, installation guides, identifying friction points and opportunities to improve conversion and customer confidence.
Collaborate cross-functionally to enhance both digital and physical touchpoints, including website content, CRM flows, packaging inserts, and supporting creative assets.
Own customer satisfaction and feedback processes, including the interface with Customer Service, customer surveys, press, and Trustpilot.

Collaboration & Communication

Work with E-commerce to align onsite messaging and behavioural triggers with CRM journeys.
Collaborate with Performance, SEO, and agency partners to improve revenue per visitor by supporting targeted paid media strategy, creating ad copy, post-click experience, and ongoing channel optimisation.
Share customer insights across the organization with a focus on the customer journey to support decision-making and prioritization.
Drive continuous improvement of marketing activities and communication strategies to enhance efficiency, streamline execution, and improve commercial performance.
Support PR management through use of supporting tools; including outbound and inbound coordination.

ROLE PROFILE

Commercially driven and analytically strong, this role combines lifecycle strategy with hands-on CRM execution. The ideal candidate has 5+ years experience working in a senior CRM role and is confident working with data, segmentation, and marketing automation, and comfortable owning revenue-linked KPIs.

They are structured, detail-oriented, and proactive, with a strong bias for testing, optimisation, and continuous improvement. Strong communication skills and the ability to influence cross-functional stakeholders are essential.

WHAT WE OFFER

This is an exciting, creative, and varied role in a fast-growing international company - surrounded by passionate colleagues who love design and innovation. The role is based at our beautiful office in the Baltic Triangle, Liverpool.

Our benefits include:

27 days annual leave in addition to bank holidays (plus option to carry over or purchase leave)
Flexible working hours & hybrid working model
Free onsite parking, Bike to Work & Season Ticket Loan schemes
BUPA cash back health care plan & employee assistance programme
Pension scheme
Regular team socials & activities, including monthly yoga and seasonal parties.

If you’re ready to bring your skills to a team that values collaboration and innovation, we’d love to hear from you.

Pay: £42,000.00-£48,000.00 per year

Benefits:

Casual dress
Company events
Company pension
Cycle to work scheme
Employee discount
Flexitime
Free parking
Health & wellbeing programme
On-site parking
Sick pay
Work from home

Ability to commute/relocate:

Liverpool L1 0AR: reliably commute or plan to relocate before starting work (required)

Experience:

CRM : 3 years (required)

Language:

English (required)

Work Location: Hybrid remote in Liverpool L1 0AR

Quick apply

Refine Your Search

crm & lifecycle manager jobs in chester, chs

CRM & Lifecycle Manager

Email Marketing Manager

Business Development Manager

Marketing Manager

Senior Marketing Manager

Senior Marketing Manager

Business Development Manager - OT Cyber Security

Document Configuration Analyst

Marketing Executive - Auctions

Business Development Coordinator

Project Manager

People and Operations Coordinator

Pre-Contract Administrator

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