SEO content writer (9 month Maternity Cover)
carehome.co.uk | homecare.co.uk | daynurseries.co.uk
We are looking for an SEO content writer to create, update and optimise content that drives organic growth across our websites. The role includes writing advice articles and provider profiles for care homes, home care agencies and nurseries, as well as re-optimising and refreshing existing content to improve rankings, traffic and user engagement.
You will identify content opportunities, conduct keyword research and create content that performs across both traditional search and AI-powered search experiences (AIO/AI Overviews). You will also transform provider information and internal data into compelling, accurate and SEO-friendly descriptions.
This is a hybrid role, with 3 days per week in our offices in Hungerford, West Berkshire.
Key Skills
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Proven SEO content writing experience
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Strong understanding of keyword research, search intent, E-E-A-T and AIO optimisation
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Experience updating and re-optimising existing content to improve performance
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Excellent writing, editing and proofreading skills
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Strong attention to detail and ability to manage multiple projects
Experience in healthcare, social care or childcare is desirable
About The Role
Salary and Benefits:
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Salary in the region of £32,000 depending on experience
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£4,000 per annum discretionary company bonus scheme (pro-rated)
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25 days annual leave + bank holidays (pro-rated)
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6% employer pension contribution (pro-rated)
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Access to perks and discounts through Perkbox
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Cycle to Work Scheme
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Long Service Awards
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Company and Team nights out
Required Criteria
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Proven SEO content writing experience.
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Strong understanding of keyword research, search intent, E-E-A-T and AIO optimisation.
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Experience updating and re-optimising existing content to improve performance.
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Excellent writing, editing and proofreading skills.
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Strong attention to detail and ability to manage multiple projects.
Desired Criteria
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Experience in healthcare, social care or childcare.
Skills Needed
Marketing, Problem Solving, Project Management, Digital Marketing and Advertising Skills, Website Updates and Developments, Social Media Skills, Attention to detail, Creativity, Verbal and Written Skills, Communication, Time Management, Organisational skills
About The Company
We're a fun and friendly company to work for.
We are a uniquely friendly and sociable organisation with a tremendous level of cross-departmental support. The direction of the company is open and transparent to all employees and there is a huge sense of working together to achieve a common goal. We are growing at a fast pace and developing at an equal speed and have surpassed some incredible goals over the last few years.
Company Culture
Our recently renovated offices in Hungerford, West Berkshire, are open-plan with a real collaborative feel.
Company Benefits
We offer a wide range of benefits to our employees, including a generous holiday allowance (25 days plus bank holidays) and a company-wide bonus scheme. With hybrid working (3 days a week in the office and 2 from home), along with great staff events such as evenings out and pizza in the office, Tomorrow's Guides is a great place to work.
HR - TG Recruitment Privacy Notice Nov 2025.pdf
Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Office perks, Employee discounts, Gym membership or wellness programs, Casual dress, Free parking, Cycle to work, Free work laptop, Referral bonus, Open office, Competitive salary, Work With Charities, Social Opportunities, Annual Rise, Hybrid Working, Access to Health & Wellbeing app, Long service awards, Staff celebration events
Salary
£32,000.00 per year
