The Brain Tumour Charity is leading the way in research, support, and advocacy for everyone affect by brain tumours. Our mission is simple but urgent: to accelerate a cure for brain tumours and improve life for everyone affected by this devastating disease.
As our Website Manager, you’ll help accelerate our work by championing the use of our website as a key channel in The Charity. You’ll lead on development and optimisation so that it can support acquisition, engagement, conversion and retention of users across Fundraising, Support, Policy and Research. Overseeing the work of a small team, you'll manage a programme of user experience and conversion rate optimisation work, plan and analyse user journeys and web personalisation, and devise and execute our SEO strategy. Your friendly personality will enable you to build strong relationships with your colleagues across The Charity so you can work together to ensure our content and user experience are well optimised and delivering those all-important results. You’ll be a valued member of our Marketing team, made up of technical experts who make sure all our community receive the very best experience and support.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c.£54,000 to £56,000 (dependent on level)
Please note this role is covering parental leave for a 12 month fixed term contract.
Please note that our office is currently based in Fleet; however, we will be relocating to Woking from 2027. Candidates should be comfortable with this future change in location.
A skilled communicator, with strong project management skills, you’ll be the trusted voice of the website across the Charity. Your in-depth experience of developing and optimising a website using evidence from multiple sources, including Google Analytics (GA4), Google Tag Manager, server side tracking and audience/UX research will enable you to thrive in this role. You’ll feel at home working with our wonderful team of marketers, fundraisers and other content owners to define development requirements, and enjoy working with technical experts (in and out of house) to implement those requirements. With a creative mind and the ability to think outside the box, you’ll understand what it takes to deliver success and be passionate about doing so. Your natural curiosity will inspire you to develop your skills, enabling you to keep us at the forefront of new technologies, and ways to improve UX and SEO
Strategic development of our websites to fulfil The Charity’s needs and objectives
Use a range of tools and platforms to perform regular analysis of website performance, producing reports and using key insights to improve user experience, conversion rates, and influence wider activity
Own the website KPIs, reporting regularly against them and providing insight on what success looks like and how we achieve it
Work across The Charity to develop website elements of multichannel user journeys and campaigns to convert and retain users from key priority audiences
Develop, manage and oversee an SEO and link building strategy that improves website health and attracts relevant traffic in order to support user acquisition targets
Use website personalisation and multivariant testing plans to improve conversion rates
Work with our marketing, social media and journey/automation teams to ensure an integrated channel approach
Work collaboratively with other teams to train on content delivery best practice – including the use of WordPress
Lead on management of external partners and agencies – translating internal requirements into actionable briefs
Be the day-to-day contact for all agency liaison, overseeing scheduled retainer time or projects and prioritising work as required to meet organisational needs
Work with the Development team to ensure our websites and microsites are fully integrated with Salesforce CRM
Review new technologies and keep The Charity at the forefront of developments in digital support
We encourage you to apply to the role even if you do not meet all of the criteria.
Ability to use data and analytics (such as Google Analytics 4, SEMrush, server side tracking and Hotjar) to drive website insights, strategy, performance and optimisation
Hands on experience of understanding and driving Search Engine Optimisation
Ability to plan, implement and follow-up on UX testing
Proven record of developing marketing plans or digital projects, on time and within budget
Experience of leading complex, multi-strand or multi-channel projects
Working with external partners or agencies to complete projects
Experience of using a CRM system (ideally Salesforce) and integrating with a website
Experience of eCommerce systems (ideally WooCommerce)
Managing a small team
Knowledge, Skills & Abilities:
Knowledge of website analytics (including Google Analytics and ideally GA4)
Extensive experience and knowledge of content management systems (ideally WordPress)
A deep understanding of SEO and how optimisation can aid the growth and success of websites
An understanding of best practice website user-experience and multi-variant testing
An understanding of user journeys and utilising user personas
Strong project management skills, which should include experience of juggling multiple pieces of work and working to deadlines in a fast paced environment
Proactive approach, excellent organisational skills and ability to prioritise and work under pressure with good time management and excellent attention to detail
Excellent communicator with strong analytical, writing, and presenting skills
Able to influences peers and above
Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Our amazing benefits:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.
Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.
Please apply by clicking the red ‘join our team’ button, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at [email protected].
Advert close date: 5th July 2026
First interview date and location: 14th July 2026 over Teams
Second interview date and location: 20th July 2026 at our office in Fleet
The post holder will also;
Contribute to achieving the objectives of The Brain Tumour Charity
Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
Undertake any additional and ad hoc tasks as required
Participate in team meetings and other meetings as required
Monitor and evaluate activities and provide written reports
Represent The Charity at external events in a professional manner
Work within an equal opportunities framework
Adhere to all The Charity’s policies, procedures and working
Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
