Closing Date for Application:
Tuesday 16/06/2026
ADEY, the market leader in the provision of residential water treatment products for closed loop heating and cooling systems in the UK, is looking for a Head of Channel (Merchants) to join the team.
Part of the Genuit Groups’ Climate Management Solutions (CMS) business unit, ADEY has ambitious growth plans to continue protecting the world's heating and cooling systems, to have a positive impact on the environment and people's lives.
The Role
The role is accountable for managing all merchant and distributor accounts for the Residential and Commercial channels for ADEY in UK and Ireland, delivering sustainable revenue, increased market share and customer satisfaction.
The Head of Channel (Merchants) will be responsible for leading a team of Account Managers to deliver the merchant and distributor sales performance, working with the Residential and Commercial teams to activate larger branches.
This role will also lead internal sales managing local independent merchants.
As a member of the Sales leadership team, they will be responsible for developing and driving the strategic intent of the business. They will be responsible for maintaining and developing relationships with key customers and stakeholders at a senior level
The Sales Lead will lead, motivate, coach and guide their team to deliver the company sales and margin ambition.
Responsibilities
Lead a team of Account Managers to develop relationships, term negotiations and overseeing sales performance of national accounts and distributors.
Lead internal sales to manage local independent merchants
Co-ordinate with the Residential team to activate larger branches of merchants
Maintains and expands customer base by coaching team; maintaining and growing relationships with key customers; identifying new opportunities
Meets channel sales & financial objectives forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective action
Developing the channel strategy and implementing tactical sales plans
Identifies new customer, market and product opportunities, working with Marketing team to develop and execute
Champion the voice of the customer for your channel, ensuring ADEY’s solutions meet evolving market needs
Price management: Drive continuous improvement in our pricing structure and tools, linking in with the Sales Director (Domestic Markets) and Finance Director
Demand forecasting: Take ownership of customer forecasting for the channel, sharing information with the Sales Director (Domestic Markets) and Operations to inform the S&OP process
Represent and promote the ADEY brand, culture and uphold the company’s trademark behaviours
Maintain an inclusive and strategic relationship with Marketing and ensure we align our activities in supporting our key customers, facilitating the Merchant network ‘pull through’
Achieve the required targeted Sales Growth and profitability target as set by the business
Maintain and develop information platforms relating to ADEY trade route to market
Work with the training team to ensure a plan is in place to ensure merchants and distribution partners are continually up-to date with ADEY products and business tools
Delivering presentations professionally, confidently and effectively to new and prospective customers promoting ADEY’s products, services and brand values
Time management - Organise appointments in advance to maximise productivity and to make full use of your time
Record all meeting Objectives/ Outcomes and keep all Customer details up to date via CRM making full use of the system by maximizing its tools (reporting, diary management).
To manage the ‘Corporate Hospitality’ budget effectively and in line with the Companies expenses policy, to maximise sales opportunities.
Attend events, evening and weekend work will be required
Attend all required Sales Meetings
Complete required reporting to the business, promptly and with the required detail.
Ensure all team members are following company procedures
The Person
Proven experience of key account management
Experience of people management
Proven track record of exceeding sales targets on a regular basis
Proven track record of delivering against KPIs
Proven experience of dealing with a wide variety of people in a customer care environment
Ability to work cross functionally and manage internal stakeholders
Experience of people management or as a minimum the potential and desire to develop this skillset
Knowledge of the heating and plumbing industry
Confident in all Office 365 applications
Always demonstrates total integrity
Empowering others – delegation of trust, correct controls, feedback, communicate accountability and responsibility
Dynamic individual who can maintain and develop lasting relationships
Effective communication skills with the ability to deal with people at all levels
Excellent organisational/ time management skills
Energetic with a strong work ethic and drive
Commercial Acumen
Adaptable to change
Trustworthy
Team player
Ability to work autonomously
Flexible - Willing to work evenings and weekends
Resilient - Can manage conflict effectively
The Benefits
25 days holiday, plus bank holidays
Pension contribution matched up to 8%
Life Assurance 3x base salary
Private health scheme
Genuit sharesave scheme
Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.
