Digital marketing techniques required.
- social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, LinkedIn, Pinterest ,Tick Tok and Instagram.
- search engine optimisation (SEO) - developing strategies to increase the number of visitors to our website by achieving high-ranking placements in search results.
- pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
- mobile marketing - includes app-based, location-based and SMS marketing.
Digital marketing responsibilities :
- create and upload copy and images for the SP website / Shopify.
- write and dispatch email marketing campaigns.
- provide accurate reports and analysis to the management to demonstrate effective return on investment (ROI)
- research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- design website banners and assist with web visuals.
- communicate with customers, affiliate networks and affiliate partners.
- conduct keyword research and web statistics reporting.
- contribute to social media engagement and brand awareness campaigns using mechanisms such as Hootsuite
- use web analytics software to monitor the performance of the SP website and make recommendations for improvement
- contribute to company and industry blogs and manage e-communications.
- assist with paid media, including liaising with digital advertising agencies.
- develop and integrate content marketing strategies.
- keep up to date with current digital trends.
- manage the customer database and assist with lead generation activities
- produce video content as required
- produce literature content including catalogues
- Gain an understanding of the SP product portfolio
Skills
You'll need to have:
- strong verbal communication skills for articulating ideas to colleagues and customers.
- excellent written communication skills for producing high quality content
- attention to detail and accuracy
- the ability to work independently and flexibly
- the capacity to prioritise and work across multiple projects
- the ability to work as part of a team
- organisational skills with the ability to deliver a high volume of quality work
- creative skills for contributing new and innovative ideas
- the ability to work well under pressure and meet deadlines
- networking and analytical skills
- knowledge of existing and emerging social media platforms
- excellent IT skills.
Job Types: Permanent, Full-time
Pay: From £26,000.00 per year
Benefits:
- Company pension
- Life insurance
- On-site parking
- Sick pay
Education:
- GCSE or equivalent (preferred)
Experience:
- Marketing: 1 year (preferred)
Work Location: In person
