Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number One homewares retailer offering over 100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.
We are determined in our plans to increase further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we progress.
We are looking for a Digital Launch Manager to drive the successful and efficient launch of new products on Dunelm.com.
This is a pivotal role that will directly contribute to the growth of our website, app and wider business. You'll be responsible for managing a robust critical path, enhancing product data quality, improving launch efficiency and driving effective cross-functional collaboration. Alongside this, you'll lead and develop a high-performing team, ensuring we continually optimise our launch processes and deliver an outstanding online customer experience.
Key Relationships: Digital Category Strategy Partners, Commercial Category Team, Optimisation team, SEO team, Digital Trade Planning Team, Digital Marketing Team, Brand Planning Team.
Work your way, together
We’re a hybrid business, which means you’ll have flexibility alongside time together with your team. In this role, you can expect 2 days a week in the office or on-site, helping you stay connected, collaborate and do your best work for our customers.
As our Digital Launch Manager, you'll make sure new products land on Dunelm.com and our App as quickly and smoothly as possible, helping customers discover the latest ranges while driving growth across our digital channels.
You'll lead our Launch team, keeping everything on track from product set-up to go-live, while continuously looking for ways to make our processes simpler, faster and better.
Day to day, you'll:
- Take ownership of getting products live at the earliest opportunity across Dunelm.com and the App, helping maximise sales across Home Delivery, Click & Collect and MPOS.
- Lead, coach and develop a team of Launch Assistants, Launch Executives and Senior Launch Executives, supporting their growth and helping them thrive.
- Set clear priorities for the team, balancing changing business needs while maintaining a strong operational grip on delivery.
- Keep stakeholders informed through clear updates on launch progress, performance and any risks or challenges that need attention.
- Continuously review and improve launch processes, identifying blockers, finding efficiencies and championing smarter ways of working.
- Build strong relationships with commercial teams, including Category Directors, ensuring everyone is aligned on timelines, standards and priorities.
- Champion best practice in product information and imagery, helping improve quality at source and reducing rework wherever possible.
- Drive cross-functional collaboration across Commercial, Central Merchandising, DTC, Logistics, Photography Studio, Operations and Optimisation teams.
- Partner closely with the Optimisation team to understand the wider impact of content improvements and embed any required process changes.
- Work alongside Digital teams across the business to share knowledge, support key initiatives and promote best practice.
- Attend seasonal kick-offs and product walkarounds, helping the team identify key actions and opportunities.
- Collaborate with Category Strategy Partners to understand trading priorities and ensure launch activity reflects what's most important to the business.
- Monitor the website for housekeeping opportunities, raising and resolving issues to maintain a great customer experience.
- Keep an eye on the wider retail and digital landscape, bringing fresh thinking and industry insights back to the team.
- Partner with Central Merchandising, DTC and Web Replenishment teams to prioritise launches in line with stock availability.
- Lead workflow and process changes, working with Digital, Commercial, Product, Technology and supplier-facing teams to ensure initiatives are clearly defined, well-managed and successfully delivered.
You'll be someone who enjoys bringing people together, solving problems and keeping lots of moving parts running smoothly. Most importantly, you'll help make sure that when our customers come looking for something they love, it's there waiting for them.
We're looking for someone who loves bringing order to complexity, enjoys helping others do their best work, and is always looking for ways to make things run more smoothly.
You'll bring a blend of operational excellence, people leadership and commercial thinking, with the confidence to challenge the status quo when there's a better way forward.
You'll have:
- Experience leading and developing teams, creating clear priorities and helping people grow and succeed.
- A strong track record of reviewing processes, identifying opportunities for improvement and delivering meaningful efficiencies.
- A pragmatic approach, balancing what's right for our customers with what's right for the business.
- Excellent planning, organisational and problem-solving skills, with the ability to manage multiple priorities at once.
- A proactive mindset, taking ownership of challenges and seeking out opportunities to improve ways of working.
- Strong communication and stakeholder management skills, building trusted relationships across teams and at all levels of the business.
- The ability to adapt quickly when priorities change, confidently reprioritising both your own workload and that of your team.
- The confidence to recognise when something isn't working and the resilience to find a better route forward.
- A solid understanding of product data, PIM processes and system integrations, with the ability to turn business requirements into clear, scalable operational processes.
- Experience using systems and data to drive improvements, with a process-led mindset and a curiosity to continually learn.
- A good understanding of digital product launch and Direct-to-Consumer (DTC) processes.
- The ability to work collaboratively across a wide range of teams, bringing people together to achieve shared goals.
Most importantly, you'll be someone who enjoys making things happen. You'll thrive in a fast-moving environment, stay focused when there are lots of moving parts, and take pride in creating smoother experiences for both our colleagues and our customers.
