At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
In the UK and Ireland, NOCCO, Barebells and Vitamin Well are a fast-growing portfolio across grocery, convenience, online and sport and fitness. Our momentum is built in the field through strong execution, trusted retailer relationships and a high-pace way of working. As the business continues to scale, the field remains central to how we win.
Southwest (Ideally NP, BS, SN, BA postcodes)
This is a field-based role and a starting point into a commercial career in FMCG. You will take ownership of your own area from day one and be responsible for how NOCCO, Barebells and Vitamin Well are distributed, displayed, and executed across Independent and Symbol Group convenience stores.
You will spend the majority of your time out in the field, visiting stores, working directly with store owners and managers to build distribution, improve visibility, and ensure our brands are consistently executed to a high commercial standard.
You will work closely with independent retailers and Symbol Group stores such as Budgens, Londis, Premier, Go Local and similar formats, developing each store and territory hands-on.
This is a get-things-done role: build the relationships, nail the execution and spot the opportunities that push the business forward.
Represent NOCCO, Barebells and Vitamin Well across Independent and Symbol Group convenience stores, ensuring strong visibility, availability, and execution
Build lasting relationships with store owners, managers, and independent retail decision-makers
Improve in-store placement, ranging, and availability of our products
Identify new business opportunities to expand regional presence within independent and symbol group retailers
Support retail partners with product knowledge, promotions, and data-driven opportunities
Support new product launches and ensure they land properly in-store
Share insights from store visits and local market activity with the wider team
Clear ownership and accountability for how NOCCO, Barebells and Vitamin Well perform in your region, with your impact visible through sales growth, distribution gains, and in‑store execution
The autonomy to run your patch your way, planning your days and priorities, with the backing, coaching, and support of a driven and collaborative UK Sales team
A fast‑paced, action‑led environment, where decisions are made quickly and progress is visible on the ground rather than in meetings or spreadsheets
The satisfaction of building something that moves, turning relationships, strong execution, and new opportunities into real growth you can see in-store every day
You are at your best out in the field — walking into stores, starting conversations, and making things happen with independent retailers to improve visibility, distribution, and sales
You take real ownership of your area and take pride in how your stores look and perform. When something is off in-store, you fix it. When you see an opportunity, you act on it
You are driven by execution. Getting the right products listed, improving placement, and seeing your work translate into better placement and increased sales is what motivates you
You are organised and self-sufficient. You plan your days, manage your territory, and stay on top of your priorities in a fast-moving environment
You work effectively at pace. Priorities shift, new products launch, and targets are ambitious — you stay focused and keep moving
You build trust quickly. You adapt your approach depending on who you meet and communicate in a way that is clear, direct, and professional
Proven experience in a high-paced sales environment, ideally within FMCG.
A full UK driving licence and willingness to travel extensively across the region.
Strong time management with the ability to prioritise and deliver results.
Excellent communication skills, both persuasive and professional.
Proactive and resourceful mindset with a focus on solutions and opportunities.
Ability to combine hands-on execution with longer-term commercial thinking.
Applications are reviewed on an ongoing basis, and the position may be filled before the closing date. While we appreciate LinkedIn profiles, we ask that you also include a CV to give us a full picture of your experience.
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
