The Technical Sales Engineer is responsible for managing the sales activities of the company’s product portfolio of Uninterruptible Power Supplies ( UPS ) and Isolated Power Supplies (IPS) . This position reports to the Company Directors and General Manager. Provides support in implementing the region's overall sales strategy, policies, and procedures.
Key Responsibilities:
- Prepare and issue quotations to meet customers specifications
- Assist our customers with the development of technical specifications and product selection.
- Liaese with suppliers and internal team to ensure delivery dates are meet
- Maintain and expand customer base by building and maintaining rapport with key customers, identifying new customer opportunities
- Work with colleagues to grow maintenance opportunities for the company.
- Meet sales financial objectives by forecasting requirements.
- Drive sales forecast accuracy and funnel growth.
- Maintain and expand customer base by building and maintaining rapport with key customers, identifying new customer opportunities.
- Acquire and maintain a comprehensive knowledge of all assigned product lines by attending in-house and OEM technical training courses.
- Attend sales meetings and trade shows and reads industry publications to gain knowledge of competitors' product strengths and weaknesses within assigned sales territory.
- Participate in technical/professional organizations or networking groups, attends customer meetings to obtain leads.
- Prepare sales presentations to explain the company capabilities. Demonstrates products to potential customers.
- Follow up on quotations. Maintain CRM with updated information
- Manage the direct sales channels within territory including OEM's, end users and engineering/contracting firms.
- Ensure that region achieves sales at or above target levels.
- Manage all aspects of the assigned territory, e.g., increasing sales, developing, and managing customer relationships, conducting product demos, installations, and customer training.
- Ensure compliance with all relevant commercial policies and procedures to ensure that the business maintains full legal compliance with all relevant national legislation and company policies.
- Provide timely feedback to senior management regarding performance
- Provide timely, accurate, follow up to customer inquiries and keep accurate records within CRM.
- Maintain accurate records of all pricing, sales, and activity reports
Support customers technically to find solutions to meet their applications Experience, Skills and Qualifications Minimum HNC/D in a Electrical / Electronic or Mechanical lower will be considered with appropriate demonstrated experience.
- 2+ years’ experience of working in a technical sales environment
- Proven / demonstrable successful track record in growing sales
- Strong understanding of customer, market dynamics and requirements
- Willingness to travel within NI and ROI ( occasionally)
- Key Account Management experience desirable
- Relevant industry experience and knowledge of the market
- Customer focused attitude.
- Strong team player with the ability to work successfully on own initiative
- Ability to translate technical product information into strong customer value propositions
- Proven experience in sales and managing relationships with key clients using CRM tools
- Outstanding communication and interpersonal abilities
- Proficient in Microsoft packages, CRM systems, video webinar use & quoting tools.
- Effective time management skills in prioritizing and addressing multiple and at times conflicting demands
- Attention to detail in maintaining required records and reports.
- Full UK Driving Licence
We have a 2-stage interview process to allow two-way conversations to assess suitability for both parties.
Remuneration
Competitive base salary of £35K (under review)
- OTE Bonus
- Company Car provided (Electric and PHEV / Low BIK models procured)
- Company pension
- Healthcare Scheme
- Life Assurance (death in service)
- Training and Development with leading manufacturers
More Detail :- Core working hours will be Monday to Friday, 8:45am - 5:00pm Ashdale is an equal opportunities employer, we value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you’re thinking of joining a highly successful local company, please apply today !
The Company
Ashdale Engineering Ltd are electrical and electronic systems engineers with operational divisions in, Instrumentation, Power Quality & UPS, Industrial Automation & Control, Machine Safety and Fire & Security.
Established over 45 years ago, the company provides products, solutions, and support services to a wide range of customers, across most industry sectors, working on systems of all sizes and complexities.
Our customer base for products includes NI Health Services, NI Government, Coco-Cola, NI Water, Dale Farm, Almac, Norbrook, CDE Global to name only a few. You’ll work across many sectors including Health, pharmaceutical, Energy, Food & Beverage and utilities.
See our website case study pages for more details. www.ashdale.co.uk
** NOTE THE COMPANY WILL BE RELOCATING TO NEW OFFICES MALLUSK IN AUTUMN 2026**
Job Type: Full-time
Pay: £35,000.00-£50,000.00 per year
Benefits:
- Company car
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private dental insurance
- Private medical insurance
- Sick pay
Education:
- Certificate of Higher Education (required)
Experience:
- Technical Sales: 2 years (required)
Language:
Licence/Certification:
- Driving Licence (required)
- HNC or HND in Electrical or Mechanical Engineering (required)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: In person
