The Role
We are looking to recruit an ambitious Marketing Executive to join our dynamic team at Puffin Produce, the home of the ‘Blas y Tir’ and ‘Root Zero’. You will have a positive and proactive approach, working to a high standard; supporting the Marketing function and covering all elements of the Marketing Mix to ensure short term brand targets and long-term brand goals are met. The job is primarily based at our Withybush head office in Haverfordwest, with some time out of the office when at events or external meetings.
You will support the development of the brand strategy, working with the Sales team to build strategic brand and category plans for the ‘Blas y Tir’ and ‘Root Zero’ brands. You will support the development of the 12-month integrated communications plan, and apply it accordingly. Strong communication skills and a collaborative working style are required. As such you will demonstrate professional competence and a character that promotes inclusion and diversity at all levels. Organisational and analytical skills are paramount, as you will be responsible for overseeing the organisation of consumer-facing events and shows, as well as overseeing media selection and understanding return on investment. This is an autonomous role, offering the opportunity for the right candidate to make a recognised contribution to the continued success of the Puffin Produce business the Blas y Tir and Root Zero brands.
Reporting into – Head of Sales & Marketing
Key Responsibilities
- Support the long term brand strategies for the Brands
- Support the development of the 12-month brand and integrated communications plan.
- Support brand development and NPD streams.
- Oversee media selection, ensuring effectiveness of channels to reach target audience.
- Develop winning category plans, working alongside the Sales team.
- Manage 3rd party relationships, attend industry events and support retail and stakeholder engagement.
- Develop and support PR and sponsorship opportunities and relationships.
- Evaluate return-on-investment of all Marketing activities.
- Lead all internal and B2B communications, championing the brand internally and externally.
- Act as the ‘voice of the consumer’ within the business.
- Observe business etiquette and confidentiality at all times.
- Attend training courses, Company Meetings and other events as required.
- Carry out such other reasonable tasks that may be required from time-to-time.
- Manage internal communications i.e. newsletters, brand engagement
Essential Skills
- Communications planning
- Strategic thinking
- Budget management
- Analytical skills
- Well-organised, and ability to multi-task
- Able to work in a team
- Good attention to detail
- High level of written and oral skills
- Literate in Microsoft Word/Excel/PowerPoint
- Full UK driving license
Desirable Skills
- Sales/Marketing/PR experience, especially FMCG Brand Management
- Educated to degree level.
- Relevant marketing experience & qualifications
- Coaching and mentoring experience
- Knowledge of the Welsh Language
We can offer a platform for both personal and professional development for the right candidate, with opportunities to communicate the brand message on a daily basis. This is an autonomous role, giving the job holder the opportunity to gain experience across many marketing platforms, as well as make a recognised contribution to the continued development of the Puffin Produce business.
The closing date for this vacancy is the 15th of June, 2026.
Puffin Produce evolved from the original Pembrokeshire Potato Marketing Group, a quality growers' co-operative formed during the 1970s. Puffin Produce was created in 1995 and we remain true to our collective roots, set firmly in the Pembrokeshire countryside. Today, Puffin Produce is a successful company working from our Withybush headquarters. We supply a range of quality Welsh potatoes and vegetables throughout Wales, including our delicious Protected Geographical Indicator (PGI) produce: Pembrokeshire Earlies Potatoes, and Welsh Leeks. Our premium brand 'Blas y Tir' meaning 'Taste of the Land', supplies genuinely Welsh produce to meet increasing demand from Welsh shoppers. The brand also proudly showcases our partnership with our sister-company, Pembrokeshire Creamery Ltd, through the production of Blas y Tir Welsh milk. We also supply a range of retailers and wholesalers throughout Wales with some of most popular produce varieties, as well as our seasonal daffodils. At Puffin Produce we're small enough to take care over every detail of growing great fresh produce. But we've also made major investments in state-of-the-art equipment to ensure that we deliver top quality and freshness to Welsh shoppers, every week of the year.
