Performance Marketing Manager - PPC
Higher Ed Partners —St Albans
- £60,000 a year
- Full-time
- Salesforce
- Analysis skills
- Business
PPC Manager (Shopping)
Genie Ventures —Cambridge
- £48,670 - £52,727 a year
- Full-time
- Hybrid work
- Analysis skills
- Travel
- Organisational skills
- Annual leave
- Referral programme
9d
Head of Marketing
Evestia Clinical —Letchworth
- Sales
- Analysis skills
- IT
- Employee assistance programme
- Life insurance
Quick apply
4d
Digital Marketing Account Manager
Receptional Ltd —Bedford
- £32,000 - £42,000 a year
- Full-time
- Hybrid work
- Social media management
- Mentoring
- In-person
- Free parking
- Work from home
Quick apply
5d
Digital Account Manager, Cambourne Business Park
Technology Online Group —Cambridge
- Up to £35,000 a year
- Full-time
- Hybrid work
- English
- Bachelor's degree
- AI
- Work from home
Quick apply
7d
Account Manager (£32K - £42K DOE)
Receptional Ltd —Bedford
- £32,000 - £42,000 a year
- Hybrid work
- Mentoring
- AI
5d

More jobs to discover

Find similar jobs that you might be interested in.

PPC Manager (Shopping)
Genie Ventures —Cambridge
Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. You will oversee campaigns for our 1000+ retail clients, working…
£48,670 - £52,727 a year
9d
E-Commerce Executive
Tensator Ltd —Milton Keynes
Support the planning and execution of digital marketing campaigns that drive online sales. Support the planning and execution of digital marketing campaigns…
£35,000 - £40,000 a year
Quick apply
11d

I want to receive the latest job alerts for performance marketing manager ppc in royston, hrt

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Performance Marketing Manager - PPC

Higher Ed Partners -
St Albans

Apply Now

Job details

Full-time
£60,000 a year

Qualifications

Power BI
Salesforce
Google Tag Manager
Lead generation
Analysis skills
Conversion optimisation
Google Ads
Business
Communication skills

Full job description

Performance Marketing Manager PPC

Hybrid St Albans | Full-Time | Google Ads | Higher Education

About HEP

Higher Education Partners (HEP) is one of the UKs leading online education businesses, delivering white-label Masters and PhD programmes across more than 200 courses in partnership with 12 universities.

Performance marketing plays a critical role in our continued growth strategy. We currently manage a significant Google Ads portfolio across Search, YouTube, Display, and Performance Max, and are continuing to invest in data integration, CRM connectivity, and measurement capabilities to improve enrolment outcomes and campaign effectiveness.

This is an exciting opportunity for an experienced PPC specialist to join a growing in-house marketing function and take ownership of a large-scale multi-account portfolio within a fast-paced, commercially focused environment.

The Role

As Performance Marketing Manager, you will own and optimise 12+ Google Ads accounts within an MCC structure across multiple university partners. You will be responsible for driving lead generation performance, improving enrolment quality metrics, and delivering strategic campaign optimisation across the full paid search lifecycle.

This role would particularly suit someone looking to transition from agency into a more strategic client-side position, where you will have greater ownership, visibility, and influence across performance marketing activity and business outcomes.

Although the role supports a flexible working environment, regular onsite collaboration at our St Albans office is an important part of the position due to stakeholder engagement and cross-functional working requirements.

Key Responsibilities

Portfolio & Campaign Management

Manage and optimise 12+ Google Ads accounts across multiple university partners
Build, launch, and continuously improve campaigns across Search, YouTube, Display, and Performance Max
Allocate and manage budgets effectively to maximise lead quality and enrolment outcomes
Monitor campaign performance and implement data-driven optimisation strategies

Strategy & Performance Optimisation

Support the transition from CPL-focused reporting to enrolment-quality and ROI metrics
Develop bidding strategies, audience targeting, keyword structures, and campaign segmentation
Identify opportunities across ad copy, landing page alignment, audience strategy, and conversion improvement
Utilise Smart Bidding and automation tools effectively within a clear optimisation framework

Data, Reporting & Insights

Work closely with BI and analytics teams to integrate Salesforce CRM data into campaign optimisation
Maintain accurate GA4, GTM, and conversion tracking across all campaigns
Produce and analyse regular performance reports including CPL, conversion rates, enrolment CPA, and lead quality metrics
Use Power BI and GA4 insights to identify trends and recommend improvements

Stakeholder & Agency Management

Manage and challenge external agencies to ensure performance standards are achieved
Collaborate with internal content, CRM, finance, and university partner teams
Present campaign performance and insights clearly to both technical and non-technical stakeholders
Work closely with operational teams to understand lead flow, conversion quality, and campaign effectiveness

What Were Looking For

Essential Experience

5+ years hands-on Google Ads experience managing substantial budgets
Strong experience managing multiple accounts within MCC structures
Advanced knowledge of PPC optimisation, keyword strategy, and audience targeting
Proven lead generation and conversion optimisation experience
Strong analytical and data interpretation capability
Experience using GA4, GTM, and conversion tracking tools
Excellent communication and stakeholder management skills

Desirable Experience

Higher Education, EdTech, or professional services lead generation experience
Exposure to Salesforce CRM integrations and data flows
Power BI reporting experience
Experience across LinkedIn Ads or Meta Ads
Knowledge of consent mode, server-side tagging, or advanced GA4 configuration

What We Offer

Opportunity to manage a £3M+ paid search portfolio
Ability to shape and influence the in-house performance marketing function
Collaborative and commercially focused environment
Access to analytics, BI, and university partner data
Competitive salary and benefits package

Ready to take ownership of a large-scale paid search portfolio and make a direct impact within a growing higher education business? Apply now to be part of HEPs evolving performance marketing function.

HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.

Apply Now

Refine Your Search

performance marketing manager ppc jobs in royston, hrt

Performance Marketing Manager - PPC

PPC Manager (Shopping)

Head of Marketing

Digital Marketing Account Manager

Digital Account Manager, Cambourne Business Park

Account Manager (£32K - £42K DOE)