Role: Assistant Influencer Manager
Contract: Permanent
Location: Nottingham, Beeston - On-site
Recruitment Partner: Joanne Walker
Are you ready to make a difference? Join Boots as an Assistant Influencer Manager in our vibrant Marketing team based in Nottingham, Beeston. Here at Boots, we believe in the power of collaboration and the impact of every individual. If you’re passionate about influencer marketing and eager to grow your career in a supportive environment, we want to hear from you!
What you’ll be doing:
As an Assistant Influencer Manager, you will play a pivotal role in managing our Boots Ambassador Programme. You’ll play a key role in delivering our exciting influencer marketing activity – helping to bring our campaigns, trade activity, brand stories and partnerships to life across beauty, health, and wellness. Your key focus will be to lead the end-to-end management of The Boots Ambassador Programme via AWIN.
Working closely with the Influencer Manager and wider brand, content and social team, you’ll support the day-to-day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.
This role would be great for someone passionate about influencer marketing, social media and storytelling, while understanding the commercial benefits and opportunities of influencer marketing. The successful candidate will have an interest in health, beauty and wellness – and be able to travel to our Nottingham office.
Key Responsibilities:
Own end-to-end management of Boots Ambassador Channel, onboarding new talent, managing current talent relationships and coordinating new incentives via AWIN.
Manage our influencer ambassador roster, ensuring creators are on brand and driving revenue. Whilst also building and nurturing relationship's by showing up for key moments that matter to them.
Identifying revenue driving opportunities and liaising with trade teams to identify key moments and unlock exclusive offers with revenue driving potential.
Help plan, coordinate and delivery influencer campaigns across key brand moments.
Support the influencer team with the creation of experiential events from ideation, talent selection and communication, sample ordering and coordination, itinerary and collaboration with Marketing, trading and agencies to ensure success.
Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
Gather performance data, track KPI's to measure impact and learnings. Gathering data via AWIN and Creator IQ daily, weekly and monthly. Harnessing the data to inform future decisions.
Working closely with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
Coordinate product send-outs with the Influencer Assistant and ensure influencers receive the right products at the right time.
Keep up to date with influencer and social trends, helping team identify new talent and cultural opportunities.
What you’ll need to have (our must-haves):
Minimum two years of experience in influencer marketing, affiliates, or PR (in-house, agency, or freelance).
Strong interest in influencer culture and understanding of creator tiers (macro, midi, micro, nano).
Knowledge of social platforms and effective content creation.
Detail-oriented with excellent organisational skills to manage multiple projects.
A creative eye and confidence to share ideas and suggestions.
Strong relationship-building and communication abilities.
Where your brilliance can take you:
At Boots, we’re committed to your development. You’ll have the opportunity to learn something new every day and shape your career path within our dynamic organisation.
Rewards designed for you:
Boots Retirement Savings Plan (up to 12% company contribution)
Discretionary annual bonus
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.
A bit about us:
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
