Performance Marketing Manager (Google Ads/PPC)
St Albans (Hybrid – 3 days in the office)
£60,000 + Benefits
Important: Due to the volume of applications received to be considered please click on the link:
http://higheredpartners.peoplehr.net/Pages/JobBoard/Opening.aspx?v=8025d04f-2247-4840-9fb2-c066dd56a745
Have you built your career managing Google Ads campaigns across multiple clients or brands and want to bring that expertise in-house?
At Higher Education Partners (HEP), we're building our in-house performance marketing function and are looking for a Senior PPC Specialist to take ownership of a £3.6m Google Ads portfolio across leading UK university partners.
This role would suit someone who has worked agency-side managing multiple client accounts and is ready to bring that expertise in-house, applying best practice across a diverse portfolio while remaining highly hands-on technically.
What you'll be doing:
- Managing and optimising Google Ads campaigns across Search, Performance Max, Display and YouTube
- Owning performance across multiple university partner accounts
- Driving campaign strategy, budget allocation and optimisation
- Using data and insights to improve lead quality and enrolment outcomes
- Working closely with CRM, Analytics, Content and Partner teams
- Supporting the development of our growing in-house performance marketing capability
What we're looking for:
- 5+ years' hands-on Google Ads experience
- Strong agency or multi-account management background
- Experience managing significant advertising budgets
- Advanced knowledge of PPC strategy, optimisation and conversion tracking
- Strong analytical skills with the ability to translate data into action
- Experience with GA4, GTM and performance reporting
Why join HEP?
- Own a £3m+ paid search portfolio
- Join a growing, ambitious organisation partnered with leading UK universities
- Play a key role in shaping our in-house performance marketing function
- Hybrid working with a collaborative and supportive team environment
What we offer:
- Opportunity to manage a £3M+ paid search portfolio
- Ability to shape and influence the in-house performance marketing function
- Collaborative and commercially focused environment
- Access to analytics, BI, and university partner data
- Competitive salary and benefits package
Ready to take ownership of a large-scale paid search portfolio and make a direct impact within a growing higher education business? Apply now to be part of HEP’s evolving performance marketing function.
HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
Pay: £60,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free flu jabs
- Gym membership
- Health & wellbeing programme
- On-site parking
- Referral programme
- Sick pay
- Transport links
Ability to commute/relocate:
- St Albans AL1 3TF: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Will you now or in the future require sponsorship?
- The role is hybrid, 3 days in office St Albans is this going to be doable?
- Are you analytical — able to interrogate data, identify root causes, and turn insight into action?
- Do you have strong command of MCC-level account management across multiple clients or brands?
- Do you have proven experience with Lead gen and audience strategy?
Experience:
- Google Ads: 5 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in St Albans AL1 3TF
