Marketing, Communications & Video Executive
Location: Aura Care Living, Cirencester
Contract Type: Part-time, flexible hours (2-4 days / month, with potential to grow)
Pay: £15-20 per hour
About Aura Care Living
Aura Care Living is a growing, forward-thinking care group providing exceptional residential, dementia, and retirement living. We create warm, welcoming homes where residents feel valued and supported — and where our teams are proud to work. As the group expands, so does our ambition to build a strong, recognisable, and trusted brand within our communities.
About the Role
We are looking for a creative and proactive Marketing, Communications & Video Executive to help bring the Aura Care Living brand to life. This is a hands-on, varied role combining marketing, communications, social media, and video content creation.
You will play a key role in increasing brand awareness, supporting enquiries, and showcasing life at Aura Care Living through engaging campaigns, digital content, events, and high-quality video. This role would suit someone who enjoys both creative storytelling and organised delivery — and who is comfortable working independently while collaborating closely with the wider team.
Key Responsibilities
Marketing & Campaigns
- Plan and deliver marketing campaigns to support enquiries, occupancy, and brand awareness
- Monitor campaign performance and produce clear, informative reports
- Analyse marketing sources (website, social media, referrals, campaigns) to understand what’s working and where to improve
Video & Visual Content
- Plan, shoot, and edit video content for marketing, social media, events, & internal use
- Manage all stages of video production, including pre-production planning, filming, and post-production editing
- Use creative storytelling to showcase residents, staff, events, and daily life (with appropriate consent)
- Maintain and manage video equipment and digital content archives
Social Media & Digital Presence
- Manage Aura Care Living’s social media channels
- Plan and schedule content using a content calendar
- Create engaging posts that keep Aura Care Living front of mind with audiences
- Track engagement and suggest ideas to continuously improve content
Website & Communications
- Keep the website fresh and up to date with news, events, and key information
- Ensure all content reflects Aura Care Living’s tone, values, and brand identity
Events, PR & Brand Support
- Help plan, promote, and support events such as open days and community activities
- Research and support local and sector award submissions
- Source and manage branded merchandise and marketing materials
- Liaise with suppliers and manage small marketing budgets responsibly
Skills & Experience
Essential
- Previous experience in a marketing, communications, or digital content role
- Strong written communication and copywriting skills
- Experience managing social media for a business or organisation
- Confidence creating digital content, including video
- Excellent organisational skills and ability to manage time independently
Desirable
- Video filming and editing experience
- Experience using a CMS or updating websites
- Graphic design skills (e.g. Adobe or similar)
- Experience analysing marketing performance and producing reports
Personal Attributes
- Creative, enthusiastic, and full of ideas
- Approachable and confident working with a wide range of people
- Reliable, self-motivated, and professional
- Comfortable balancing creativity with organisation and deadlines
Why Join Us?
- A flexible, part-time role with potential to grow as Aura Care Living expands
- The freedom to be creative and make a genuine impact
- A supportive, welcoming environment with a strong people-first ethos
- The opportunity to help shape and grow a care brand from the ground up
(No agencies, please.)
Job Type: Part-time
Pay: £15.00-£20.00 per hour
Work Location: In person
