Cherry Tree
With huge screens, top-tier entertainment, great food & drink, and an unbeatable atmosphere, our Grandstand pubs are built for people who live and breathe live sport. We don’t just show sport - we live it. From matchdays to live music and big sporting moments, Grandstand pubs are where local communities and fans come together, and where your next partnership could start.
The Cherry Tree is a lively, much‑loved pub just outside Norwich city centre, and it’s about to be completely transformed into a Marston’s Grandstand site. Already known for its loyal daytime crowd and strong weekend circuit trade, the pub will benefit from a major investment designed to elevate it into a high‑energy, sport‑focused destination.
Inside, the Cherry Tree has a traditional local feel with a large central bar, pool room and cosy seating areas, all leading out to a fantastic garden complete with its own outdoor bar. Currently trading at around £8,000 a week (90/10 wet‑led), the pub also boasts a large commercial kitchen — creating huge potential for food growth under the Marston’s menu.
Live music and events are key to the Cherry Tree’s identity, so we’re looking for an Operator who can bring the community together, drive entertainment, and deliver a strong food and drink offer. With the upcoming Grandstand investment, this is a standout opportunity to take a popular pub and turn it into a thriving flagship venue.
We’re looking for an experienced, sports-driven Pub Partner who thrives in high-energy, wet-led environments and knows how to create standout guest experiences week in, week out. Previous food experience is essential, with experience operating branded food offers a strong advantage. You’ll be commercially focused, confident leading large teams, and passionate about using sport, atmosphere and great hospitality to drive results and make your pub the place everyone wants to be.
Please note - the photos below include images of the pub in current form as well as some of our recently transformed Grandstand sites for an idea of how this pub will look post-refurbishment.
What’s in it for you?
- 22% share of weekly sales (excluding VAT) plus a guaranteed annual retained sum of £25K (released weekly)
- Low ingoing costs, deposits starting from £5,000 and £360 legal cost. (*deposits can vary dependant on business – ask us for more details*)
- Accommodation included with most bills covered, except the council tax & TV License (*a fee may be payable for some services such as garden maintenance)
As part of our application process, we may use Lily, an AI-powered interviewing assistant to support the early stages of screening. Lily helps us move quickly, keep things flexible for you, and create a more consistent candidate experience, but one thing you should know – all hiring decisions are still made by our people.
Please note: Photos featured in our Grandstand advertisements may include images of previous Grandstand investments across the estate to illustrate the look and feel of a typical Grandstand conversion. Images used may not reflect the current setup of the specific site being advertised.
All proposed investment is subject to final approval and formal sign‑off in accordance with company governance and capital expenditure approval processes.
