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Senior Brand Manager Protexin

ADM -
London

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Job details

Qualifications

Leadership

Full job description

Senior Brand Manager, Protexin
Department: Marketing, Digital & eCommerce
Reports to: Global Senior Marketing Manager, Protexin
Location: Somerset / London

Job Purpose
The Senior Brand Manager, Protexin is the global owner of consumer brand strategy across the Protexin portfolio, overseeing three brand tiers and six consumer need states. The role defines brand architecture, positioning and content strategy; supports governance of the digital shelf across all platforms and markets, and create the global asset toolkit that powers activation in ANZ, China and key European markets (Italy, Germany, Spain). Working with Digital, eCommerce, Technical Veterinary, Artwork studio, and Category & Insights teams, you ensure a consistent, differentiated, and commercially effective brand experience across all channels.
Key Responsibilities
Portfolio Architecture & Brand Governance

Own the end-to-end portfolio architecture across Protexin Pet, Veterinary, and Professional, ensuring clear differentiation and preventing cannibalisation across all need states.
Define and maintain the master Good/Better/Best framework, including consumer need-state positioning and progression triggers between tiers.
Govern brand positioning across New Product Development (NPD) and Existing Product Development (EPD), including naming, packaging, claims, and launch briefs.
Define and enforce the claims framework per brand tier in partnership with Technical Veterinary teams.
Own the consumer progression strategy across tiers, including content and messaging that drive movement from Pet to Veterinary to Professional via veterinary recommendation.
Ensure all launches reinforce the portfolio architecture and brand hierarchy.

Brand Strategy, Identity & Campaigns

Own global brand positioning, messaging hierarchy, tone of voice, and visual identity across consumer Protexin brands.
Define and maintain brand guidelines and creative standards across all markets and channels.
Lead campaign development from briefing through global toolkit delivery, including agency management and creative approval.
Oversee packaging and claims development with Technical Veterinary and Animal Project teams.

Content Strategy & Activation

Build and own the content calendar across Protexin Pet and Veterinary with brand managers
Own the global content calendar across all six need states, ensuring alignment across Social, Paid Media, SEO, Digital Shelf, and Artwork functions.
Ensure content drives both brand equity and commercial conversion in partnership with eCommerce leadership.

eCommerce & Digital Shelf Governance

Own strategic direction and partner with digital team to approve PDP copy, A+ Content, and brand imagery across platforms and markets.
Ensure digital shelf execution builds both brand trust and commercial performance.
Lead briefing for organic social and influencer content across Pet and Veterinary brands.
Partner with Media on audience strategy and campaign asset requirements.
Define creative briefs for Artwork teams across packaging, campaigns, and market toolkits.
Brief the Animal brand experience on the DTC site consumer journey, subscription messaging, retention content for the vet-gated DTC model

Cross-Brand Coordination with the wider team

Operate within a shared Marketing & eCommerce ecosystem spanning Animal and Human Health brands.
Align with Senior Marketing Manager Human Health, and Senior Brand Manager to manage shared resources across content, social, and artwork capacity
Ensure clear audience separation between Human and Animal brands across shared channels.
Contribute to shopper marketing and activation briefs.

Market Enablement & Localisation

Build and maintain the global brand toolkit, including campaign templates, content libraries, brand guidelines, and market-specific claims matrices.
Enable Stage 1 European markets (Italy, Germany, Spain) through fully compliant, localised toolkits.
Define localisation requirements and oversee adaptation via Artwork teams.
Review and approve local market executions prior to launch.
Partner on EU regulatory claims framework to ensure market readiness.

Skills & Experience
Technical & Professional Skills

Proven experience in brand strategy and content leadership within multi-market or multi-brand organisations.
Strong capability in governing brand architecture, positioning, and creative standards.
Experience managing end-to-end NPD/EPD brand input (naming, claims, packaging, launch assets).
Expertise in briefing and managing agencies and specialist execution teams.
Strong creative judgement with ability to independently evaluate and approve work.
Experience across consumer and professional channels.
Background in Direct-to-Consumer (DTC) models, ideally including subscription, retention, or gated ecosystems.
Experience working in complex, shared-resource environments.

Behavioural Capabilities

Strong stakeholder management and cross-functional collaboration skills.
High analytical and problem-solving capability.
Ability to manage multiple priorities in a fast-paced global environment.
Confident, structured decision-maker with ability to challenge constructively.
Resilient and adaptable in complex organisational settings.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

Req/Job ID

105386BR

#LI-Hybrid

Ref ID

#LI-VC1

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