Marketing & digital fundraising manager Work, Jobs (with Salaries)

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- CRM software
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- English
- Health & wellbeing programme
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Quick apply
9d
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Marketing & Digital Fundraising Manager
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Marketing Manager
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3d

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Digital Marketing Manager

Nightingale Hammerson -
London

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Job details

Permanent | Full-time
£44,560 a year
9 days ago

Benefits

Health & wellbeing programme
Cycle to work scheme
Company pension
Work from home
Employee discount
Life insurance
Sick pay
On-site parking

Qualifications

CRM software
Management
English
Analysis skills
Content creation
SEO
IT
Copywriting

Full job description

Looking to use your digital marketing expertise in a positive, purpose-driven environment?

Our charity provides outstanding care and experiences for residents in our care homes. After 185 years, we’re evolving. We’re building a new marketing function to engage communities and drive acquisition so we can help people for the next 100+ years.

Our care homes serve the UK Jewish community which presents the marketing challenge of reaching, engaging and influencing a niche market. Therefore, we need a creative, curious and analytical Digital Marketing Manager to drive strategy, find innovative solutions and deliver results.

Role purpose

A brand new role to transform our digital footprint and launch us into new channels and opportunities. Manage and optimise digital channels to meet strategic goals including acquisition (home occupancy), brand awareness and community engagement. Lead digital go-to-market plans and set strategy, objectives and KPIs with Head of Marketing, and deliver against them. Plan, create and deliver purpose-driven content and experiences by collaborating across the marketing department. Report on digital performance and use data to guide channel and campaign optimisation to get results.

Responsibilities

● Develop strategy to create new digital opportunities

● Enhance our brand and optimise our UX and conversion across our digital footprint

● Digital lead generation and campaigns

● Web management, development and SEO

● CRM and data management

● Manage and activate our social channels

● Grow, nurture and engage digital communities

● Digital content strategy, calendar management and content creation

● Report on performance and drive actionable insights from data

● Line management – mentoring, supporting and developing direct report(s)

● Source and manage agencies, other suppliers and freelancers when appropriate

● Support other departments such as Resident Services, Care, Finance, Research & Innovation and Fundraising, Volunteering with digital marketing, comms and processes

Who you are

· A digital expert with a curious, strategic mind and analytical skills, who’s happy to get involved in delivery

· A collaborator who is skilled at stakeholder management

Requirements

· Relevant digital marketing experience in the UK consumer market and relevant experience as a digital marketing manager

· Proven success at targeting and converting niche consumer audiences or complex targeting through digital campaigns

· Proven success at optimising full digital ecosystems for visibility and conversions including owned-channels, referral partners and review sites

· Website development and management experience

· Demonstrable achievements driving acquisition from organic SEO and paid search

· Skilled at managing and optimising CRM systems with experience of setting up automations and customisation

· Experience of delivering both direct response and brand building results via social media

· Skilled at content creation that performs for search, UX and CRO - both creating it inhouse and managing agencies for larger campaigns

· Good knowledge of GDPR and applying it

· Fluency in English with potent copywriting ability

· Experience managing one or more direct reports

You’ll work across our two homes which have offices – one in South Clapham, one in Highgate. There is some flex for homeworking however, you’ll work most days at one of our two locations. This role is only available to UK residents or those with no need for visa sponsorship

Benefits

· Contributory pension scheme

· Life insurance

· Subsidised canteens and cafés

· Employee discount programme

· Free on-site fitness classes

· Discounted nursery (Balham)

· Cycle to Work scheme

Full job description available

Pay: £44,560.00 per year

Benefits:

Company pension
Cycle to work scheme
Employee discount
Health & wellbeing programme
Life insurance
On-site parking
Sick pay
Work from home

Work Location: In person

Quick apply

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