Job Overview
We’re looking for a commercially-minded Search Specialist who can take ownership of performance across both paid and organic search. This role goes beyond channel execution, you’ll be expected to understand how search fits into wider business growth, translating data into clear, actionable opportunities.
You’ll work across SEO and PPC strategies, balancing short-term performance with long-term growth, and contributing to client strategy alongside account leads.
What you'll be doing.
Search Strategy & Planning
- Develop integrated SEO + PPC strategies aligned to commercial goals
- Identify opportunities across demand capture (search) and demand generation
- Translate business objectives into channel-level plans with clear KPIs
Performance Delivery
- Manage and optimise PPC campaigns (Google Ads, etc.)
- Lead or contribute to SEO strategy (technical, on-site, content direction)
- Analyse performance data across both channels to identify growth levers
- Prioritise activity based on impact vs effort (not just channel silos)
Insight & Commercial Thinking
- Interpret data in a wider business context (e.g. revenue, lead quality, ROI)
- Identify blockers to performance beyond media (e.g. UX, conversion, messaging)
- Contribute to reporting and strategy discussions with clear recommendations
Collaboration
- Work with internal teams (strategy, design, dev) to improve performance holistically
- Support account leads in shaping client strategy and roadmap planning
Why work for GEL Studios?
GEL Studios is a B-Corp Certified creative agency based in Swindon.
We’ve grown by doing one thing consistently well: bringing together specialists who care about the quality of their craft and the impact it has on the community around us. That expertise is what defines GEL Studios, and it’s what we’re looking to strengthen.
This is a pivotal moment to join the team! We're on a five year growth journey. The role is designed to grow with you - your skills, your ambition, and the direction you want to take your career.
- Generous time off. We work hard, and balance matters. You’ll get 30 days of holiday as standard, plus one additional day for every year you’re with us. We also operate flex time, so if you need to start late or wrap up early on occasion, you can.
- A workspace designed for focus and creativity. Our recently renovated former farmhouse gives you a modern, comfortable environment to do your best work. We operate a hybrid model, with at least three days a week spent in the office to stay connected and collaborative.
- A pension that actually supports your future. We know planning ahead isn’t always exciting, but it matters. Our above-average AVIVA pension gives you flexibility and confidence that you’re building something meaningful over the long term.
- A stake in our future. Every member of the team can take part in our Vestd Share scheme - because if we grow, you should share in that success.
Ideal Candidate Profile:
- PPC Campaign Management: 3 years (required)
- Strong grounding in either SEO or PPC, with practical exposure to both
- Able to think beyond channels and understand full customer journey
- Comfortable working with incomplete information / open briefs
- Commercially aware — understands performance in terms of revenue, not just metrics
- Curious and proactive — spots issues outside their “lane”
Location:
- Swindon SN3 4UQ (preferred)
- Hybrid - remote in Swindon 3 days minimum
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Flexitime
- Free parking
- On-site parking
- Private medical insurance
- Sick pay
Work Location: Hybrid remote in Swindon SN3 4UQ
