About Andover Trees United (ATU)
Andover Trees United is an award-winning, volunteer-led environmental charity with a mission to educate, engage and empower people of all ages to take positive action for nature, biodiversity and the environment.
Since 2011, ATU has worked in partnership with schools, local authorities, businesses, artists, community groups and volunteers to deliver hands-on projects in conservation, climate education, biodiversity restoration and community regeneration.
Our work includes woodland creation and management, environmental education, volunteering, youth engagement and biodiversity initiatives such as our Disappearing Wildflowers campaign. Through projects across Harmony Woods, Diamond Wood and the wider community, we aim to reconnect people with nature and inspire long-term environmental stewardship.
As ATU enters an exciting new phase of growth, we are seeking a passionate and proactive communications professional to help amplify our voice, strengthen awareness of our mission and grow our supporter and membership community.
This role is ideal for someone with a genuine passion for sustainability, biodiversity and community-led environmental action. The successful candidate may already work freelance or within the environmental, charity, education or creative sectors and be looking for a flexible role alongside other projects or may wish to make this a standalone contract position.
Purpose of the Role
The Communications, PR & Membership Lead will take responsibility for developing and delivering a clear and engaging communications strategy that strengthens ATU’s profile, brand identity and public voice.
The successful candidate will lead publicity and PR activity, grow audience engagement, support membership recruitment and retention, coordinate supporter communications and help showcase the impact of ATU’s work across environmental education, biodiversity and community conservation.
This role will play an important part in inspiring people of all ages to connect with nature and take positive action for climate and biodiversity.
Article 12.8 of the United Nations Sustainable Development Goals states that by 2030, people everywhere should have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. This role directly contributes to that ambition by ensuring ATU’s messaging is clear, compelling and far-reaching.
Full details can be found here and seen below - https://www.andovertrees.org.uk/blog-list/commsposition
Key Responsibilities
Brand, PR & Publicity
- Build and strengthen a clear and consistent brand identity for ATU locally, regionally and nationally.
- Lead all PR and publicity activity including website content, newsletters, social media, broadcast, press and media engagement.
- Ensure all communications align with ATU’s mission, strategy and values.
- Develop compelling storytelling that showcases the impact of ATU’s work across conservation, education and community engagement.
- Identify opportunities to raise the profile of ATU through partnerships, campaigns and sector engagement.
Social Media & Content
- Create engaging and creative content across digital platforms for a range of audiences.
- Produce blogs, newsletters, campaigns, videos, case studies and creative materials to showcase ATU’s impact and expertise.
- Develop volunteer, supporter and youth-focused storytelling content.
- Manage brand guidelines and ensure consistency across all communications.
- Support SEO and website content development to improve visibility and reach.
Membership, Supporters & Events
- Support the growth and retention of ATU’s individual and corporate membership programmes.
- Develop communications and campaigns to increase membership sign-ups and supporter engagement.
- Help create meaningful supporter journeys to ensure members feel informed, connected and valued.
- Plan and help deliver member and supporter events including talks, networking opportunities, fundraising evenings, volunteer celebrations and community engagement activities.
- Support event promotion and communications for fundraising and public engagement activities.
- Work collaboratively with Trustees and Officers to strengthen long-term supporter relationships and recurring income opportunities.
Campaigns & Community Engagement
- Work with Trustees, Officers and the Management Committee to set targets for audience growth and engagement.
- Support campaigns that inspire participation in volunteering, environmental education and biodiversity initiatives.
- Collaborate with the Community Engagement Officer to recruit new volunteers and supporters.
- Develop and maintain positive relationships with schools, businesses, local authorities, funders, media, youth groups and community organisations.
- Help communicate ATU’s wider environmental mission and the importance of biodiversity, conservation and climate awareness.
Media Relations
- Draft and distribute press releases and media materials.
- Build and maintain positive relationships with local, regional and national media.
- Proactively seek opportunities for coverage across print, broadcast and digital media.
- Coordinate media opportunities linked to campaigns, events and partnerships.
Awards & Recognition
- Research and identify relevant regional and national award opportunities.
- Coordinate and write award submissions to help raise awareness of ATU’s work and impact.
- Use awards and recognition opportunities to support PR, fundraising and organisational credibility.
- Help position ATU as a leading example of community-led environmental action and youth engagement.
Monitoring & Reporting
- Monitor and evaluate communications and PR activity through analytics, reporting and audience insights.
- Assist in gathering impact stories, data and case studies for evaluation and reporting.
- Provide regular updates and reports to Trustees and the Management Committee.
- Help identify opportunities to improve engagement, reach and supporter growth.
Person Specification
The ideal candidate will have a strong commitment to sustainability, biodiversity and environmental protection, alongside excellent communication and storytelling skills. They will be creative, organised, proactive and passionate about helping people connect with nature and community action.
The successful candidate will be confident working independently whilst collaborating closely with a volunteer-led organisation.
Essential
- Experience in communications, PR, marketing, journalism or storytelling.
- Excellent written and verbal communication skills with the ability to adapt tone for different audiences.
- Strong experience managing social media platforms and digital communications.
- Experience planning and delivering communications campaigns.
- Excellent organisational skills and ability to manage multiple priorities.
- Demonstrable passion for nature, biodiversity, sustainability and environmental education.
- Ability to build relationships with media, stakeholders, volunteers and supporters.
- Experience using digital tools including G-Suite, Mailchimp, Canva and social media scheduling platforms.
- Understanding of SEO principles and audience engagement.
- Ability to work flexibly, independently and collaboratively.
- Full UK driving licence and access to own vehicle insured for work use.
- Willingness to undertake training where required.
Desirable
- Experience within the charity, environmental or sustainability sectors.
- Experience supporting membership or supporter engagement programmes.
- Experience planning events or community engagement activities.
- Experience writing award submissions.
- Photography, video editing or creative content production skills.
- Understanding of biodiversity, conservation or climate engagement initiatives.
Additional Information
- Occasional evening and weekend work may be required to support events, media opportunities and community activities.
- The post holder will be required to work from a variety of locations including Harmony Woods and other ATU project sites.
For further information, to express an interest, or to apply by sending a CV and cover letter, please contact: [email protected]
Job Type: Part-time
Pay: £2,500.00 per month
Benefits:
Work Location: Hybrid remote in Andover (Hampshire, South East Region)
