JOB DESCRIPTION & PERSON SPECIFICATION
Job Description
KEY INFORMATION
Brand leadership, demand generation, franchise marketing systems and marketing team leadership.
33 days per annum, inclusive of Public bank holidays
ABOUT TRAFALGAR ENTERTAINMENT (TE)
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focussed on new productions, venue ownership, Performing Arts education, theatre ticketing, the distribution of live-streaming innovative content and the provision of great theatres where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatres, The Chiswick Cinema, Trafalgar Theatre Productions, Trafalgar Releasing, Trafalgar Tickets, Stagecoach Performing Arts, Drama Kids Academy, ticketing company London Theatre Direct, Stagedoor, Jonathan Church Theatre Productions, and Imagine Theatre.
We are passionate about entertainment, audiences, and the live experience and we value Creativity, Collaboration, Excellence and Respect.
ABOUT THIS ROLE
The Head of Marketing is a member of the Senior Leadership Team responsible for leading marketing strategy and execution across Stagecoach Performing Arts and Drama Kids Academy.
The role focuses on driving student recruitment, brand growth and franchise network marketing performance through effective demand generation, brand leadership and digital marketing systems.
This role combines strategic marketing leadership with operational delivery, ensuring marketing activity directly supports business growth across the franchise network.
The Head of Marketing will lead the marketing team, oversee external agencies, manage the marketing budget and ensure the organisation’s marketing systems, campaigns and communications are aligned with business objectives.
ABOUT YOU
You are a commercially minded marketing leader who is equally comfortable shaping strategy and delivering practical marketing activity that drives measurable results.
You bring credibility and clarity to the marketing function and are able to connect marketing activity directly to business outcomes such as student recruitment, brand visibility and network growth.
You are a collaborative and people-focused leader who builds strong relationships across the organisation and with the franchise network. You are able to work with a wide range of stakeholders, aligning marketing activity with shared goals.
You lead with clarity, professionalism and sound judgement. You develop and support your team, recognise individual strengths and create an environment where people feel confident to contribute and grow.
You are curious, open to new ideas and interested in understanding customers, franchisees and the communities the brands serve.
Above all, you bring a positive, solutions-focused mindset and a strong sense of accountability for delivering results.
KEY RESPONSIBILITIES
Marketing Strategy & Brand Leadership
- Lead the development and delivery of the annual marketing strategy and plan for Stagecoach and Drama Kids Academy, and ad hoc projects as required.
- Maintain and evolve brand positioning, messaging and tone of voice across both brands.
- Ensure marketing activity supports student recruitment, network growth and brand visibility.
Demand Generation & Student Recruitment
- Oversee national marketing campaigns designed to generate enquiries and drive student enrolment.
- Optimise digital demand generation including paid media, search visibility, website performance and customer journey optimisation.
- Use data & insight, improving campaign performance, lead conversion and customer acquisition.
Franchise Marketing
- Provide marketing frameworks, campaigns and tools to support franchisee-led local marketing.
- Work closely with the International Franchise Team to support franchise network marketing activity and the execution of international marketing initiatives.
- Ensure marketing support aligns with franchisee contractual marketing commitments.
Marketing Operations
- Lead and develop the internal marketing team.
- Manage relationships with external agencies and suppliers.
- Oversee the marketing budget and ensure effective allocation of marketing investment.
Digital & Marketing Systems
- Oversee the performance and development of the Stagecoach and Drama Kids digital ecosystem including websites, CRM and digital marketing platforms.
- Ensure systems effectively support student recruitment, retention & performance tracking.
- Encourage the appropriate use of modern marketing technologies, including emerging AI tools, to improve marketing efficiency, campaign development and customer insight.
Insight & Performance
- Lead consumer and market insight initiatives to inform marketing strategy.
- Track and analyse marketing performance and report on outcomes and return on investment.
Internal Collaboration & Representation
- Work collaboratively with internal teams to support business initiatives and new programme launches.
- Represent the marketing function at conferences, franchise meetings and key network events.
- Contribute as a member of the Senior Leadership Team to broader organisational planning.
EXPERIENCE & SKILLS REQUIRED
- Minimum 10 years’ senior marketing experience
- Proven track record delivering integrated marketing strategies that drive customer acquisition and growth
- Strong expertise in digital demand generation including paid media, SEO, CRM and customer journey optimisation
- Experience managing significant marketing budgets (£1m+)
- Experience leading marketing teams and agency relationships
- Strong commercial awareness and ability to link marketing activity to business outcomes
- Experience working within a franchise or multi-location business environment
- Excellent communication and stakeholder management skills
- Strong analytical and data-driven decision-making capability
- Ability to manage multiple strategic priorities and projects simultaneously
- Experience with marketing technologies including CRM systems, CMS platforms, digital advertising platforms, marketing analytics tools and emerging AI-assisted marketing tools
- Ability to work collaboratively across departments and with external partners
- Strong stakeholder management and networking skills
- Customer-focused approach
Experience in the performing arts, education or children’s activity sector would be advantageous.
International marketing experience is desirable.
QUALIFICATIONS
Qualification Degree level and post-graduate CIM Diploma or equivalent
This role may be subject to a Disclosure and Barring Service (DBS) check or other security screening, depending on the specific requirements of the position.
If this sounds like you, we'd love to hear from you. Please submit a CV and Covering Letter as to why you think you are suitable for the role via the Recruitment Portal.
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from people in groups where we are under-represented, for example people with disabilities, from minority ethnic groups, older returners and people who are neurodivergent.
We are curious, courageous, and ambitious, empowering people to challenge and innovate in pursuit of excellence.
