As part of our Digital Engagement Team, the Digital Marketing Officer will be a digital advocate promoting, enabling, and supporting the ambitions of the charity and its departments. The officer will help drive the continued growth of the charity’s fundraising, engagement, and brand awareness via digital channels, helping to drive charity income. The officer will work with the Digital Marketing Manager and colleagues across the team to support in the planning, deployment, and analysis of a variety of digital paid-for campaigns.
The post will report directly to the Digital Marketing Manager and work closely with the rest of the digital team, as well as colleagues in the Brand team and wider departments. The Digital Marketing Officer will provide support across the organisation, helping to plan, consult and advise on the creation of new digital campaigns across our PPC and paid social channels, reporting on their progress against target.
This role will have a focus on executing paid-for campaigns across our social and search channels as well as providing feedback relating to strategy, development and implementation.
This role is a 12 month FTC.
MAIN DUTIES & RESPONSIBILITIES:
Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives
- .
Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more- .
Consult across the charity on best-practice use of paid-for digital engagement- .
Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders- .
Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised- .
Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships- .
Oversee other analytics monitoring and reporting as appropriate- .
Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging- .
Maintain relevant files and documents, including accurate recording of supporter data- .
Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines- .
Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post- .
Tracking work in the Campaign Management system and reporting back on capacity level- .
Maintaining PPC and paid social calendars alongside key stakeholders to document campaign activity- .
WHAT WE ARE LOOKING FOR:
Relevant experience in a previous role
- .
Experience of planning and deploying PPC and paid social media campaign- s
Experience of Google Ads and Meta Ad- s
Experience of insight reporting and key metric trackin- g
Extensive understanding of social media platforms, insight software and campaign managemen- t
Excellent organisational skills; the ability to manage a large number of tasks to multiple deadline- s
A confident, friendly and collaborative manne- r
Working with independence, intelligence, drive and initiativ- e
The closing date for applications is the 28th June 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
Please note that this role does not meet the minimum salary requirements set by UK Visas and Immigration (UKVI) for sponsorship under the Skilled Worker or New Entrant Skilled Worker visa routes. Therefore, we are unable to offer visa sponsorship for this position.
