Lead Generation & Outbound Prospecting
Own and execute a multi-channel outbound prospecting strategy including cold outreach (email, LinkedIn, phone), targeted campaigns, and event follow-up.
Build and maintain a qualified prospect list of 20+ UK and 10+ European EdTech Services targets, segmented by service line fit and buyer persona.
Leverage tools such as LinkedIn Sales Navigator, intent data platforms, CRM, and any available marketing automation to identify and engage decision-makers in HE, Corporates, and Awarding Bodies.
Develop and test outbound messaging sequences that resonate with EdTech buyers — framing Excelsoft as a specialist partner, not a generalist supplier.
Identify and engage warm leads from events, webinars, content downloads, and referrals — ensuring no lead falls through the cracks.
Pipeline Development & Qualification
Conduct high-quality discovery calls to uncover genuine EdTech needs, budget authority, and decision-making timelines.
Qualify opportunities against a defined ICP (Ideal Customer Profile) before passing to the Sales Director or Sales Executives.
Maintain a consistent weekly flow of qualified EdTech Services leads into CRM, ensuring all contact records, notes, and opportunity stages are accurately updated.
Target 8–10 discovery calls per month in the first 90 days, scaling as the pipeline matures.
Collaboration with India Support Team
Work closely with the India-based lead generation team to coordinate prospecting efforts, brief them on UK/Europe ICP criteria, and review lead quality regularly.
Provide clear, actionable briefings to the India team on target lists, messaging, and priority sectors — ensuring alignment without micromanagement.
Feed market intelligence from UK/Europe prospect conversations back to the India team to continuously sharpen targeting.
Market Intelligence & Portfolio Positioning
Develop a strong working knowledge of Excelsoft's EdTech Services portfolio across all five service lines: Learning Platform Services, Digital Assessment & Credentialling, Content Development & Curriculum Design, EdTech Consulting & Transformation, and Managed Learning Services.
Stay current with EdTech market trends in UK and Europe — including digital transformation in HE, skills mandates in corporates, and Awarding Body modernisation — to inform outreach messaging.
Identify emerging opportunities, new buyer personas, or adjacent markets and share findings with the Sales Director.
Reporting & CRM Hygiene
Maintain rigorous CRM discipline — all activity, calls, emails, and pipeline updates logged in real time.
Provide a weekly lead generation report to the Sales Director covering: contacts made, calls completed, leads qualified, pipeline value added, and any blockers.
Contribute to monthly and quarterly pipeline reviews with accurate, up-to-date data.
Essential Experience & Skills
Proven track record in inside sales, lead generation, or business development — ideally within EdTech, SaaS, or professional services.
Demonstrable experience generating leads and building pipeline independently, without relying solely on inbound or marketing-sourced leads.
Strong outbound prospecting skills across multiple channels: LinkedIn, email sequences, cold calling, and event-based follow-up.
Ability to run structured discovery calls and qualify opportunities against buyer criteria and ICP.
Excellent written and verbal communication — able to craft compelling outreach that cuts through, and to hold credible conversations with senior buyers in HE or Corporates.
Self-starter mindset: comfortable operating independently, setting your own daily priorities, and driving activity without close supervision.
CRM proficiency (Salesforce, HubSpot, or equivalent) with strong data hygiene habits.
Comfortable working across time zones and collaborating with a remote India-based support team.
- A specialist EdTech business with a clear growth strategy and real market momentum — you will not be selling generic solutions.
A senior, empowered individual contributor role with direct impact on the company's growth trajectory.
Backed by an India-based lead generation and presales team — you have support, but you own the strategy.
Opportunity to shape how Excelsoft goes to market in UK and Europe as the EdTech Services portfolio grows.
Competitive base salary and benefits package.
