Salary £50000-60000 per annum
OTE Bonus £20000 per annum
About Yellowcom
Yellowcom is a leading B2B telecommunications and IT provider operating across Northern Ireland, Scotland, and the Republic of Ireland. We support over 3,000 customers with a comprehensive range of services including cloud and on-premise phone systems, business broadband, managed IT support, cybersecurity, and business mobiles.
Rated 4.9/5 on Trustpilot, we've built our reputation on straight-talking advice, local expertise, and a genuine commitment to customer service. As we continue to grow, we're looking for a talented and commercially driven Digital Marketing Manager to join our team in Belfast and take ownership of our lead generation function.
The Role
This is a hands-on, results-focused position for a senior digital marketer who understands that the primary purpose of marketing in a B2B environment is to generate pipeline. You will be responsible for designing, executing, and optimising campaigns across all core digital channels, with a clear mandate to deliver high-quality leads into the sales team.
Based full-time at our Belfast office, you will work closely with the sales, IT, and senior leadership teams to ensure digital activity is aligned to commercial objectives. We believe that the best marketing happens when there is close collaboration between marketing and sales. You will have real ownership of strategy, budget, and execution, with the autonomy to make decisions and the support of a leadership team that is genuinely invested in marketing as a growth driver.
Key Responsibilities
Lead Generation & Paid Media
- Plan and manage lead generation campaigns across Google Ads, LinkedIn Ads, and other paid channels, with a focus on cost-per-lead and pipeline quality
- Build and optimise sector-specific campaigns targeting priority verticals including hospitality, construction, education, healthcare, and professional services
- Continuously test and refine ad creative, landing pages, and audience targeting to improve performance
SEO & Content Marketing
- Develop and execute a structured SEO content strategy across Yellowcom's core service areas
- Produce and optimise service pages, blog content, and pillar pages that drive both organic traffic and inbound enquiries
- Conduct keyword research, competitor analysis, and on-page audits to identify and act on growth opportunities
Cold Email & Outreach
- Design and manage multi-step cold email sequences targeting key decision-makers across priority sectors
- Write personalised, conversion-focused copy with strong subject lines and clear calls to action
- Monitor and optimise sequence performance based on open rates, reply rates, and meetings booked
Email Nurture & CRM Alignment
- Build and manage email nurture programmes for warm leads and existing customer upsell campaigns
- Collaborate with the sales team to align messaging across the full prospect journey
- Support lead scoring, segmentation, and follow-up sequencing within the CRM
Reporting & Analytics
- Own digital marketing reporting, tracking KPIs including leads generated, cost-per-lead, traffic, and pipeline contribution
- Use GA4, Google Search Console, and CRM data to inform strategic decisions and present clear monthly performance summaries to the leadership team
Social Media & Brand
- Manage and grow Yellowcom's presence across LinkedIn, Facebook, and Instagram
- Develop a monthly content calendar aligned to campaign themes, sector priorities, and sales activity
- Maintain and develop brand consistency across all digital channels
Person Specification
Essential
- Minimum 5 years' experience in a B2B digital marketing role, ideally within telecoms, IT, SaaS, or professional services
- Demonstrated track record of generating leads and contributing to sales pipeline through digital channels
- Proven experience managing and optimising Google Ads and LinkedIn Ads campaigns
- Strong working knowledge of SEO principles, keyword strategy, and on-page optimisation
- Experience with cold email outreach, including copywriting and sequence management
- Proficient in GA4, Google Search Console, and CRM platforms
- Excellent written communication skills with the ability to write compelling copy across a range of formats
- Strong analytical mindset with the ability to interpret data and make commercially sound decisions
- Highly organised with the ability to manage multiple campaigns and priorities simultaneously
Desirable
- Experience in the telecoms or IT sector
- Familiarity with marketing automation tools and email platforms
What We Offer
- Salary: £40,000–£60,000 per annum (dependent on experience)
- Bonus / Commission Scheme
- Company pension
- Casual dress code
- Free on-site parking
- Cycle to work scheme
- Company events
- Employee discounts
Job Types: Full-time, Permanent
Pay: £50,000.00-£80,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- On-site parking
Experience:
- Lead generation: 2 years (required)
- B2B marketing: 2 years (required)
Work Location: In person
