SEO, AiO & PPC Digital Marketing Specialist
Full-Time | West Midlands | Competitive Salary + Benefits
We are looking for a motivated and ambitious SEO, AiO & PPC Digital Marketing Specialist to join our growing team in the West Midlands.
This is an exciting opportunity for someone with at least 2 years’ hands-on experience in SEO, Google Ads, and digital marketing who is looking to further develop their career within a progressive and expanding business.
You will work across a wide range of commercial and public sector projects, helping to deliver high-performing digital marketing campaigns while continuing to build your technical and creative skills.
About the Role
You will be involved in the planning, delivery, optimisation, and reporting of SEO, AiO and PPC campaigns for a varied client portfolio. The role would suit someone who is analytical, proactive, creative, and eager to grow within a fast-moving digital environment.
You should be comfortable working independently, managing your workload effectively, and contributing ideas that help improve campaign performance and client results.
Key Responsibilities
- Managing and optimising Google Ads campaigns
- Supporting SEO, AiO strategies including on-page, technical, and local SEO
- Keyword research, competitor analysis, and performance reporting
- Writing engaging and SEO, AiO-friendly website copy, ad copy, and content
- Monitoring rankings, traffic, conversions, and campaign performance
- Working with WordPress and other website/CMS platforms
- Supporting website improvements and landing page optimisation
- Assisting with wider digital marketing and online growth strategies
Essential Skills & Experience
- Minimum 2 years’ experience in SEO and PPC management
- Strong working knowledge of:
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- AiO
- ChatGPT / Gemini
- Experience using SEO and reporting tools such as:
- SEMrush
- Ahrefs
- Screaming Frog
- Google Looker Studio
- Good understanding of WordPress and major CMS/build platforms
- Excellent written and spoken English
- Ability to write clear, persuasive, and commercially relevant copy
- Strong analytical and problem-solving skills
- Good communication and client-facing skills
- Self-motivated, reliable, and organised
Desirable Skills
Experience with any of the following would be an advantage:
- Meta Ads / Facebook Advertising
- Microsoft Ads (Bing)
- Shopify, Webflow, or WooCommerce
- Basic HTML/CSS knowledge
- Conversion Rate Optimisation (CRO)
- Email marketing platforms
- AI-assisted marketing tools and content optimisation
What We Offer
- Competitive salary (dependent on experience)
- Career progression and ongoing development opportunities
- Exposure to a wide variety of interesting projects and industries
- Supportive and collaborative working environment
- Opportunity to expand your technical and strategic marketing skills
- Long-term career prospects within a growing business
- Company benefits package
We are looking for someone hardworking, dependable, enthusiastic, and keen to build a successful long-term career in digital marketing.
If you are passionate about SEO, AiO, PPC, and online marketing and want to be part of a forward-thinking business where your ideas and efforts genuinely matter, we would love to hear from you.
Benefits:
Work Location: In person
